Research by Propeller Marketing Communications has revealed that the Wonderbra poster and magazine ads were the most written about ads in the national press during the first quarter of 1995.The campaign generated 28 stories in the national daily and Sunday newspapers and form the first of the new wave of “Ads that Make News”.Propeller’s findings… Continue reading Ad Campaigns Boosted By Newspaper Interest
Grampian Television has purchased Border Television’s 37% stake in Central Scotland Radio Limited, the company which broadcasts regional radio station Scot FM.This acquisition brings Grampian’s ownership to over 95% of Scot FM. The four directors on the board from Border are stepping down, including Chairman Sir David Steel.Scot FM Managing Director Tom Hunter said, “This… Continue reading Grampian Increases Holding In Scot FM
MTV and The Big Issue are to team up to promote this summers MTV guide to European Festivals. The Big Issue will be the sole publication in the UK to carry the guide to Europe’s musical festivals, which will appear in the May 15 issue. MTV Networks Europe has launched VH-1, the first dedicated German… Continue reading MTV And Big Issue To Team Up
MTV Europe has signed a new sponsorship and advertising agreement with the Gillette company. The sponsorship and advertising package comprises programme and additional promotional spots to be aired on MTV Europe.The Gillette company will be one of the companies sponsoring MTV’s new fashion programme; MTV’s Model Weekend. Gillettes new advertising campaign will run on MTV… Continue reading Sponsorship By Gillette On MTV Europe
The Radio Authority has awarded the local licence for the Darlington area to A1 FM Ltd. There were three other applicants. A1 FM will cover Darlington and Newton, with around 110,000 adults being able to receive the service.A1 FM Ltd Alan Noble: 01325 467558 or Brian Lister: 01740 622849
Women’s WeekliesAmong the women’s weeklies sector, the top three highest read titles remain the same with Take A Break, Womans Own and Bella heading the survey once again. Take A Break recorded an increase of 2.6% on last year’s figure which brings its AIR to 3,692,000.IPC’s Womans Realm, the 11th highest read title recorded the… Continue reading NRS Commentary Oct’94-Mar’95
According to a Mintel Market Intelligence report, ‘National Newspapers’, the recent increases in circulation among national newspapers are in actual fact price-led. Volume sales of newspapers increased during 1994 by 2%, due to the price war, but there is no evidence to suggest that the long-term decline in sales has been reversed and that the… Continue reading No Long-Term Decline In Newspaper Sales
Total Quality Sales and Marketing Ltd, the sales house responsible for the national airtime package on Network News, has this week signed deals with three of IRN’s biggest advertisers; Renault, Hamlet and British Gas.The Renault and Hamlet airtime packages include an AM and PM drive-time solus news spot broadcast on the hour across the network.TQSM… Continue reading Network News Signs Three Of IRN’s Largest Advertisers
The ITC has been called on to investigate how two of the bids for Channel 5 were identical, and why Rupert Murdoch’s bid was unexpectedly low.The two equal bids of £22,002,000 came from Virgin TV and Channel 5 Broadcasting and were called into question in a letter from Mr Graham Allen, Labour’s broadcasting spokesman, to… Continue reading ITC Urged To Probe C5 Bids
The PPA Magazines ’95 awards saw more than 1,200 people attend the ceremony earlier this week which was hosted by comedian, Tony Hawks.Men’s magazine Loaded (IPC Magazines) scooped two of the leading awards, winning the Consumer Magazine of the Year. The judges said: “Loaded has expanded and developed male magazines in a daring way by… Continue reading Mens Magazines Win Main Awards
