The Royal Mail has released a sponsorship strategy, which has been given to all managers, and which outlines the themes and provides guidelines. Key areas to be targeted for sponsorship are education, crime prevention, environment and sport.These four key areas were chosen after extensive research showed them to be themes customers would support, say the… Continue reading Royal Mail Launches Sponsorship Policy
The six week ban on the commissioning of new television programmes at the BBC has ended but staff were warned of further cutbacks and the prospect of job losses. The ban was imposed while the implications of reducing corporation borrowing were considered.Will Wyatt, managing director of BBC television, said that some features and music programmes… Continue reading Commissioning Ban At BBC Lifted
The Broadcast Advertising Clearance Centre has announced that it has now received a formal submission of a script for a television ad for a branded spirit. This confirms that the drinks industry’s self-imposed prohibition on television advertising of this product category has now ended.The BACC has advised that it will give consideration to any proposals… Continue reading Spirits To Be Advertised On Television
The Middlesborough Evening Gazette has been named overall winner of the Newspaper Society’s 1995 advertising awards at the end-of-conference ceremony.The Thomson Regional Newspapers title collected a total of nine trophies, four highly commended certificates and two certificates of merit in the display advertisement and advertising promotion awards.Other winning titles included the Leicester Mercury, the Plymouth… Continue reading Middlesborough Evening Gazette Wins Advertising Trophy
Opposition is now growing to the forthcoming Channel 5 bid deadline; C4 and Labour have made their opinion known this week and now three backbench Conservative MPs have launched an attack on the C5 bidding rules.Amid growing speculation that the consortium including Murdoch’s BSkyB is emerging as favourite to win the licence, the MPs called… Continue reading Opposition Grows Over Channel 5 Bid
The Times and NPI, a pensions provider, have jointly sponsored a campaign to promote Britain’s Heritage.The Times will run a major summer promotion weekly in two of its sections, Weekend and Car, from April to September, “Treasures”. This will promote access to British properties under the care of English Heritage and Historic Houses Association.The promotion… Continue reading Times’ Summer Promotion – Treasures Of Britain
Talk Radio, which is expected to report disappointing ratings in next week’s Rajar release, has announced a new programmes director. Jerry Thomas, editor of GMTV’s Sunday programme replaces Jeremy Scott from May 9.News of the editorial shake-up follows the departure of the station’s original sales director, Alec Kenny. He has been replaced by David Lees,… Continue reading Talk Radio Changes
IPC magazines is to publish spring and summer issues of its What Cycle magazine which was first published last year as a one shot.What Cycle is foremost a bicycle buyer’s guide with listings of over 500 new cycles, a price guide for new and second hand, a suppliers A-Z, plus advice on how and where… Continue reading IPC Launch What Cycle
The Sony Radio awards saw top honours for best station of the year go this year unexpectedly to Radio 2. Radio 5 Live was a contender for the title with its news and sports coverage but was just beaten into second place. Jenny Abramski received an award for the launch of Radio 5 and the… Continue reading Radio 2 And Neil Fox Awarded At The Sony Radio Awards
The London adult contemporary radio station, Heart 106.2 FM, launching late summer, has announced that it has appointed McCann Ericksons’s buying division as their media buying agency. They will work alongside Mellors Reay, who were chosen to handle the £2 million launch campaign for late this summer.Sources close to the station had placed McCann-Erickson ahead… Continue reading McCanns Buyers For Heart
