The findings, which are the first ever into the field, are based on 1009 pieces of direct mail sent to 70 managers with differing jobs in a range of businesses, collected over 1 week. 48% of the mailings gave targets the chance to buy direct, 34% asking for payment with the order79% included some form… Continue reading Conference Organisers Biggest Users Of Direct Mail
The ITC has announced that it is to draw up a code of practice on conditional access. This will be seen as a response to the dominance of BSkyB in the encryption and decoding of cable and satellite broadcasting signals.The ITC has already proposed to the Government that its existing powers should be widened so… Continue reading ITC Code On Conditional Access For Pay TV
Future Publishing have secured the rights from Sony to publish the Official Playstation Magazine, a week after independent publishers VN Publishers announced they were to launch PSX, the first unofficial title dedicated to the new console (Newsline 12/7/95).The Official Playstation Magazine will launch on 21st September with cover price of £4.99 and an initial print… Continue reading New Console Title For Future
According to trade press reports, the next series of the high rating Sunday night drama series, London’s Burning, will be sponsored by Commercial Union. It is expected to be the largest network deal to be struck so far this year. Nobody this morning was available for comment.MediaCom and London Radio have clinched a deal for… Continue reading Sponsorship News
In other takeover news, Westinghouse Electric, the US power generator is trying to seize control of the US television network CBS with a $5 billion bid.
Media Sales and Marketing has announced plans to simplify the planning process for radio and provide information, including transmission times, electronically to advertising agencies.MSM has commissioned Telmar to develop their established planning system (RPB), to allow sales information to flow electronically from agency sales house and to station. The total investment in IT by MSM… Continue reading New Planning Process For Radio
Mr Murdoch’s News Corporation has acquired the remaining 36.4% interest in Star TV, the Hong Kong based satellite broadcaster. News Corporation bought the remaining share from Hutchinson Whampoa, the Hong Kong based conglomerate for US$346.6m.According to the company, Star TV reaches 54m homes covering Asia, India and the Middle East. Star TV says being wholly… Continue reading News Corp Gains Full Control Of Star TV
Reed Elsevier is putting Reed Regional Newspapers up for sale, it has announced today. It will also sell the consumer books business in the Netherlands and the consumer magazine titles it has in the USA and the Netherlands.IPC Magazines, part of Reed Elsevier, will remain as their only consumer publishing activity.Ian Irvine and Herman Bruggink,… Continue reading Reed To Sell Off All Regional Titles
Former features editor of Dazed & Confused, Claude Grunitzky has launched a new monthly hip hop magazine.True covers all aspects of black culture and includes interviews, record reviews and a film section. It is aimed at both black & white readers between 16 and 30, with an equal appeal to men and women. It has… Continue reading New Magazine Launches
The Newspaper Society has issued a statement welcoming the Government’s announcement on Press and Privacy. They highlight the support for the Press Complaints Commission, the rejection of statutory press controls, and the decisin not to introduce a new tort of privacy, nor new criminal offences of intrusion.Commenting on the Government’s response, the Society’s deputy director,… Continue reading Publishers Welcome Self Regulation
