Channel 4’s Red Light Zone broadcast from 11pm to late has more than doubled overall ratings, with male viewers aged 16-34 tripling in size. Channel 4’s share of viewing all day Saturday is up 15.5% year on year, with Red Light Zone programmes accounting for nine out of ten of the top rating TV programmes… Continue reading Channel 4 Late Night Success
Standards of creativity are increasing all the time; new data transfer technology has the ability to revolutionise advertising in the same way that new printing technology had revolutionised the rest of the process, delegates to the Newspaper Society’s annual advertising conference, held in Newcastle this week, were told.Newspaper Society president Gerry Holbrook, managing director of… Continue reading Regional Newspapers: Powerful Players In Multimedia Future
From 1 January 1996, the Audit Bureau of Circulations is to make what it says is the most fundamental of all the changes in recent years to the system for auditing the circulation figures of consumer magazines and paid-for regional newspapers. All ABC audits will be conducted by ABC’s full-time audit staff only; this means… Continue reading ABC Auditing Changes
For today only, the Today newspaper has dropped its price to 10 pence as part of a game promotion called Midas Touch. Adverts appeared in last week’s Today newspapers for the promotion, but there was little television activity, Today told MediaTel.The Today newspaper has launched the Midas Touch promotion campaign at a time when the… Continue reading Today Newspaper Drops Price
The BBC has told staff to expect job losses and programme cuts. An independent report conducted by the consultants Coopers and Lybrand has suggested new ways for the corporation to save money.The BBC’s commitment to eradicate its £183m borrowing requirements have led to worries of redundancies. Drama, Music and Arts departments are due to hear… Continue reading BBC Staff And Programmes To Face Cuts
Classic FM is to launch a new format sports reports programme today April 24th The new programme, Jaguar Eyewitness Sport with Dickie Davies, is to be sponsored by Jaguar cars.The advertising, promotional and sponsorship deal follows after Jaguar cars first ever national radio advertising campaign which has been running on Classic FM since September 1994.… Continue reading Jaguar To Sponsor New Sports Programme On Classic FM
Advertising costs will increase more this year than at any time since the late 1980s, with advertisers budgets unable to keep pace. This is one of the key findings in the sixth annual Advertiser Options on Media survey by Media Audits.The survey’s respondents plan to increase their advertising budgets in 1995 on average by no… Continue reading Media Inflation Outstrips Advertisers
QualitiesAmong the quality titles, the Times recorded the highest increase in its monthly ABC year on year, up 34.2% to 631,638, the effects of the price war still seemingly apparent, with its second highest monthly figure ever. Circulation seems to be steady, up by 0.2% on February’s figure; its six-monthly ABC was up 36.3%.The Daily… Continue reading Press Round-Up – March
The latest ABC figures for the period July to December for womens weeklies shows that Chat has the highest circulation increase year on year up 12.7%; in second place was Woman with a 9.5% increase.Chat, Woman, and Womans Own all had circulation increases year on year of over 9%. The worst three performers were My… Continue reading Womens Weeklies – ABCs Roundup
The Mirror Group has this morning released results; pre-tax profits were up from £131.9m in 1993 to £189.3m for 1994, an increase of 43.5%. However, excluding exceptional items and provisions from the previous year, taxable profits were £84.7m compared to £73.8m, an increase of 15%. The group has now recovered from the legacy of the… Continue reading Mirror Group Profits Up
