The ITC has invited applications for a local delivery franchise for Wythall, in the District of Bromsgrove. The licence area is those areas of Bromsgrove not included in the existing Birmingham broadband franchise area. Applications must be submitted to the ITC by 12 June 1995.
Lego Toys is to sponsor Tots TV in the first pre-school television programme sponsorship on ITV, featuring its pre-school Duplo range. The 15-week series begins on 27 March and will be broadcast at 3.30pm on Mondays and Tuesdays. In addition to ITC guidelines on children’s sponsorship, ITV will only accept one sponsorship per day in… Continue reading Lego In First Pre-School ITV Sponsorship/New Tracking Research
Mike Tyson has been signed up for the rest of his boxing career by Showtime, the American cable television company for $300 million, according to Frank Warren, the London promoter.
Richard Branson has made a £150 million bid for Britain’s biggest cinema chain, MGM. Carlton Communications, Sony, Rank Organisation and American property group Craig have also put in bids.
Maurice Saatchi’s New Saatchi Agency is expected to announce an alliance with an international advertising network, which would allow it to pitch for global accounts such as British Airways. The industry favourite for the alliance is Publicis but several US networks have also been linked to the new agency.The New Saatchi Agency is also hoping… Continue reading International Alliance For New Saatchi
The Daily Express has outlined its reasons for not taking part in the current newspaper price war in Research Express, the research department’s newsletter. The effects of the price war include, it says, “considerable confusion among readers. It has eroded reader loyalty, creating an auction-like environment in which it is often the lowest price which… Continue reading Newspaper Price War – Express Reasons
Star Radio, Rupert Murdoch’s Aisian satellite radio service will begin broadcasting on March 30.
The combined ITV/C4 revenue for February, based on agency estimates, came in at £149.96 million, an increase of 11.8% year on year. The ITV only figure was £117.49 million, up 9.5% on the ITV only figure for February 1994; Channel 4’s figure was £32.48 million. This is an ITV:C4 split of 78:22, an improvement for… Continue reading TV Revenue – February
The Judges Gold Award at the 1995 IPA Business to Business Advertising awards this year went to Saatchis origami campaign for Hewlett Packard. The campaign also won the best campaign award in the international media category. The awards were sponsored by The Daily Telegraph and Reed Publishing.There were 70 entries from 30 agencies for the… Continue reading Saatchi & Saatchi Success At IPA Awards
The ITC has announced that Channel 5’s coverage should be 66% of the UK population. International clearances for transmissions have been agreed for most of the Channel 5 plan.When the ITC invited applications for the licence, in November, it was on the basis that C5 would reach approximately 70% of the UK population. At that… Continue reading Channel 5 To Reach 66% Of Population
