British Airways announced yesterday that 4 agencies have been shortlisted for its £60m worldwide advertising account; Saatchi & Saatchi, the New Saatchi Agency, JWT and BBH. The account includes media buying.Staff working at Saatchi & Saatchi on the BA account have been poached by Maurice Saatchi to work for his New Saatchi Agency.
CIA Group has bought a 21% stake in Mediahaus Strobel Holding, the German media specialist, and will purchase the remaining 79% in the first half of 1998. CIA said the purchase would consolidate the group’s position as Europe’s second largest independent buyer of media.
According to Concord’s Outdoor Rates Monitor for Quarter 1 1995, contractors are enjoying a good first quarter, with panel prices up an average 16.8% year on year in January to March. Concord predicts an annual rates increase of 13%; attributable to high advertiser confidence in the medium, new packages and Oscar II.CONCORD OUTDOOR RATES MONITOR… Continue reading Outdoor Contractors Enjoying Good First Quarter
Based on agency estimates, December TV revenue for ITV and C4 has come in at £123.84m and £33m respectively, giving a combined total of £156.84m – up 9.3% on 1993. C4 has improved slightly on its share of advertising – with a 21:79 split (C4:ITV) – in previous months the ratio has been 20:80.In terms… Continue reading December TV Revenue
The new editor of The Guardian will be chosen today following a ballot of the newspaper’s journalists. The final decision will be made by members of the Scott Trust, which owns the paper.A committee of 7 people will take the journalists’ votes into account, with an announcement expected tomorrow. Peter Preston, current editor of the… Continue reading New Guardian Editor To Be Chosen Today
Advertising packages inside trains are now available, launched by British Transport Advertising. AdRail “In-Train” panels have been launched on the South West Network, serving Waterloo from the home counties of Surrey and Berkshire.These “In-Train” panels supplement BTA’s existing AdRail sites with a potential monthly audience of 1.4 million commuters, according to BTA. The panels are… Continue reading First In-Train Ads
The Independent Television Commission has awarded the local delivery licence for the Southern East Anglia area to Southern East Anglia Cable Ltd, which was the only applicant. The network is to be constructed over an 11 year period starting in 1997. Licences for the areas of West Kent and Blackpool and Fyde were awarded in… Continue reading Cable Licences Awarded And Announced
The ITC is prepared to be more flexible over normal programme watersheds when it comes to on-demand services, it has announced. This decision was announced on Friday by the ITC’s Director of Cable and Satellite, Jon Davey, at the Interactive Television Conference in London. The ITC has been considering how its Programme Code should apply… Continue reading ITC Flexible Over On-Demand Services
An announcement is expected soon on the partnership of Reuters with Sky News. ITN had also been considered a potential partner for Sky News but this is believed to have failed because of disputes over editorial control. Talks between Reuters and Sky are said to be at an advanced stage. A partnership with Reuters would… Continue reading Reuters And Sky News Announcement Expected Soon
Viacom, the US entertainment and media group has signed a $2.3 billion (£1.4 bn) deal to sell its cable television systems to an investment group which includes TeleCommunications Inc, the biggest US cable operator, as one of its partners.Viacom will now concentrate on making and selling television programmes and films rather than trying to build… Continue reading Viacom To Sell Cable TV Systems
