The New Saatchi Agency has signed a co-operation deal with French group, Publicis Communication. Publicis has an alliance with the US group, True North, which gives the combined agencies a ranking in the top 10 in the world; this gives Maurice Saatchi access to an international network once again.New Saatchi needed an international alliance in… Continue reading New Saatchi Tie-Up With Publicis
Commercial radio stations have received 14 nominations in 10 categories of the 1995 Sony Radio Awards, which will be presented in London on 26 April. All three national commercial stations which were broadcasting in 1994 have received nominations: Atlantic 252 for UK station of the year, Classic FM for popular music programming, Virgin 1215 for… Continue reading Commercial Radio Nominations
Zenith have launched a March 95 update to their ongoing TV forecasts, including forecasts for Channel 5. The key points are as follows: UK economy (GDP) is expected to grow in real terms by 4.2% in 1995; total advertising expenditure by 4.3%, and TV advertising spend by 4.4% (August 1994 forecasts were 3.4%, 2.3% and… Continue reading Zenith UK TV Forecasts To 2003 Updates
The BBC has announced it is to spend £49 million in an attempt to equal ITV’s recent drama successes, by launching twelve new drama series. “The shows will be seen over the next two years and are part of a major investment in popular drama for BBC1”, Nick Elliot Head of Drama, said.Nick Elliot revealed… Continue reading BBC Announces Its Boost To Drama
ITV Sport launched its schedule for its coverage of the 1995 Rugby World Cup the summer. The package of events throughout May and June will provide over 65 hours of rugby, which is made up of 22 live matches, highlights of matches, reviews and previews.Trevor East, controller of ITV Sport says “We are delighted to… Continue reading ITV Rugby World Cup Launch
According to the Henley Centre’s report into how people are likely to use the media in the changing environment of the future, Media Futures 95, there will still be a significant role for the mass media. Consumer magazines are predicted to continue their growth, with as many as 3,500 by 2004 compared to the 2,450… Continue reading Healthy Future Predicted For Consumer Magazines
The combined ITV/C4 revenue for February, based on agency estimates, came in at £149.96 million, an increase of 11.8% year on year. The ITV only figure was £117.49 million, up 9.5% on the ITV only figure for February 1994; Channel 4’s figure was £32.48 million. This is an ITV:C4 split of 78:22, an improvement for… Continue reading TV Round Up – February
The Daily Mirror has signed a deal with Channel 4’s Brookside that includes an interactive game card. Mirror readers will receive gamecards featuring silhouettes of characters and a line of dialogue beneath them. On the day of the programme the Mirror will reveal the character; readers could win £5000.Other games will include Brookside Bingo with… Continue reading Mirror Signs Deal With Brookside
Following the latest crisis in paper supply, representatives from both the magazine and newspaper industry have met with members of the paper industry at a DTI-organised meeting in an attempt to find a long-term solution to paper price and supply instability.The major concern was the security of future supplies; with a worldwide shortage of paper… Continue reading Publishers In Crisis Talks With DTI
Leslie Hill, the chairman of ITV, speaking at a reception in Brussels for MEPs and Commission officials today has called on the European Union to provide a framework that will enable all European broadcasters to expand and invest in quality programming.“Quotas, flexibly adapted to each market-place will offer a measure of protection to European programme… Continue reading ITV Calls For More Favourable European Environment
