Heineken is to sponsor ITV’s Rugby World Cup coverage in a deal worth over £2 million. It is the first ITV deal where the broadcast sponsor is also a sponsor of the event, with Heineken the official worldwide beer sponsor.The sponsorship, which will carry credits in the opening and closing titles and break bumpers, will… Continue reading Heineken To Sponsor Rugby World Cup
Average weekly Cinema admissions for December were 1.8 million, a decrease of 8.2% on December 1993. However there were no main releases this year compared to last December, when both Disney’s Aladdin and Adam’s Family Values were released.Quarter 4 as a whole was up 18% on Q4 1993. The annual average of weekly admissions was… Continue reading Cinema Admissions – December
Michael Green, chairman of Carlton Communications is to step down next month as chairman of Independent Television News. Last month the board agreed that the chairmanship of ITN should rotate every two years; Michael Green will have been there two years in April.It is expected that he will be replaced by Gerry Robinson, chief executive… Continue reading New Chairmen For ITN/BskyB
This morning saw the launch of Business Magazines Week. The week will focus on the role of the business medium, with a variety of events as well as a £1m burst of activity in the media and marketing presss. Organised by the PPA, the generic campaign will promote what the PPA claims is currently the… Continue reading Business Magazines Week Launches
IPC and Nat Mags have today announced that they have reached a settlement of the action which National Magazines had brought against IPC over the launch of IPC’s Homes & Ideas infringing copyright on their House Beautiful.As part of the settlement, IPC will make some changes to Homes & Ideas, from the May issue. This… Continue reading IPC And Nat Mags Reach Agreement Over Homes & Ideas
The Sun is to return as sponsor of ITV’s Play Your Cards Right, following its sponsorship in 1994. The new series begins a 16-week run at 7pm on Friday 10 February, with new sponsorship credits. The sponsorship will be supported with off-air game cards distributed in the Sun.ITV research into the 1994 sponsorship showed that… Continue reading Sun To Re-Sponsor Play Your Cards Right
The European’s revamped section, MagAZine, launched this week. Now a glossy 32-page tabloid supplement replacing Elan, MagAZine is based around an A-Z each week. This ensures a certain amount of editorial every week, and also variety. Some of the first issue’s subjects are Art, covering the Italian photographer who shoots for Benetton; Exhibition, on a… Continue reading European Magazine – Review
BSkyB yesterday confirmed that it has signed a deal with Reuters. Under the agreeement, Sky News will retain editorial control but Reuters will provide behind-the-camera services and additional news both in the UK and abroad. Reuters will also provide particular programmes for Sky News.This is the second deal recently between Reuters and television companies belonging… Continue reading BSkyB Signs Deal With Reuters
Radio Mercury, broadcasting in the Guildford area has lost its re-application for the AM/FM licences, which have been awarded to a new applicant, Surrey and North East Hampshire Radio Ltd.The Radio Authority said that Surrey and North East Hampshire Radio better catered for the tastes and interests of people in the area, and had “considerable… Continue reading Mercury Loses Licences
Time Warner, the US Media Group, announced yesterday that it has withdrawn from the bidding for Channel 5. The group was a partner in the bidding consortium which includes MAI and Pearson.Farrell Meisel, senior vice-president of Time Warner Broadcasting UK, said a “number of uncertainties on the technical side” had resulted in his decision to… Continue reading Time Warner To Drop Out Of C5 Bid
