Zenith have launched a March 95 update to their ongoing TV forecasts, including forecasts for Channel 5. The key points are as follows: UK economy (GDP) is expected to grow in real terms by 4.2% in 1995; total advertising expenditure by 4.3%, and TV advertising spend by 4.4% (August 1994 forecasts were 3.4%, 2.3% and… Continue reading Zenith UK TV Forecasts To 2003 Updates
The BBC has announced it is to spend £49 million in an attempt to equal ITV’s recent drama successes, by launching twelve new drama series. “The shows will be seen over the next two years and are part of a major investment in popular drama for BBC1”, Nick Elliot Head of Drama, said.Nick Elliot revealed… Continue reading BBC Announces Its Boost To Drama
ITV Sport launched its schedule for its coverage of the 1995 Rugby World Cup the summer. The package of events throughout May and June will provide over 65 hours of rugby, which is made up of 22 live matches, highlights of matches, reviews and previews.Trevor East, controller of ITV Sport says “We are delighted to… Continue reading ITV Rugby World Cup Launch
According to the Henley Centre’s report into how people are likely to use the media in the changing environment of the future, Media Futures 95, there will still be a significant role for the mass media. Consumer magazines are predicted to continue their growth, with as many as 3,500 by 2004 compared to the 2,450… Continue reading Healthy Future Predicted For Consumer Magazines
The combined ITV/C4 revenue for February, based on agency estimates, came in at £149.96 million, an increase of 11.8% year on year. The ITV only figure was £117.49 million, up 9.5% on the ITV only figure for February 1994; Channel 4’s figure was £32.48 million. This is an ITV:C4 split of 78:22, an improvement for… Continue reading TV Round Up – February
The Daily Mirror has signed a deal with Channel 4’s Brookside that includes an interactive game card. Mirror readers will receive gamecards featuring silhouettes of characters and a line of dialogue beneath them. On the day of the programme the Mirror will reveal the character; readers could win £5000.Other games will include Brookside Bingo with… Continue reading Mirror Signs Deal With Brookside
Following the latest crisis in paper supply, representatives from both the magazine and newspaper industry have met with members of the paper industry at a DTI-organised meeting in an attempt to find a long-term solution to paper price and supply instability.The major concern was the security of future supplies; with a worldwide shortage of paper… Continue reading Publishers In Crisis Talks With DTI
Leslie Hill, the chairman of ITV, speaking at a reception in Brussels for MEPs and Commission officials today has called on the European Union to provide a framework that will enable all European broadcasters to expand and invest in quality programming.“Quotas, flexibly adapted to each market-place will offer a measure of protection to European programme… Continue reading ITV Calls For More Favourable European Environment
MTV Europe has signed a new sponsorship and advertising deal with Motorola. The global electronics company is sponsoring MTV’s prime-time show Most Wanted throughout 1995. The agreement also includes a new spot campaign on MTV running alongside the sponsorship.
The newspaper price war has failed to change the buying habits of the vast majority of the newspaper-buying population, according to the latest CIA Sensor from CIA MediaLab. Only 14% of the population claim to have been affected.CIA Sensor found that 86% of people say that the cover price reductions have had no effect on… Continue reading Only 4% Buy Different Paper Because Of Price War
