Loot, the free ads paper and a new programme on ITV, The Exchange, will be teaming up in a sponsorship deal which brings Loot into broadcast TV for the first time. The Exchange, which starts on Sunday 23rd April, links people up to exchange goods and services. Participants can register anything from a toaster to… Continue reading Loot And The Exchange In Sponsorship Deal
April 24th sees Chris Evans’s first show at BBC Radio 1 FM. CIA Sensor have taken a representative sample to see if Evans is likely to boost ratings. The research found that his appointment is a high risk strategy; 14% of radio listeners say they are now more likely to tune into One FMs Breakfast… Continue reading Evans To Hit GMTV
Total TV viewing for the week ending 09/04/95 is down by 10.3% on the same week last year and down by 2.0% on last week’s viewing figures. The combined viewing figures for ITV/C4 were down by 13.7% on last year’s figures and ITV on its own is down by 15.2% on last year’s figures.Band of… Continue reading TV Viewing Summary
The breakaway agency set up by Maurice Saatchi, New Saatchi, has acquired the business from the electrical retailers, Dixons. New Saatchis beat Saatchi & Saatchi for the business; New Saatchi said the billings had more than doubled with the deal from £40m to £75m.Most of the creative work will be carried out by the New… Continue reading New Saatchi Gains Dixons
The consumer magazine market is still growing strongly but at a slower rate, according to Wessenden Marketing’s Spring 1995 Circulation Review; an analysis of the Jul-Dec’94 ABCs. The market was worth just under £1.4bn in 1994 at retail prices. This a 6.1% year on year increase compared to a 10.4% rise in 1993. This slow… Continue reading Magazine Growth Still Strong
CanWest Global Communications, a Canadian broadcasting group has said it will bid for the Channel 5 licence. It has a new investor in its consortium but no details will be available until the deadline for bids, May 2.
Eurosport, the pan-European satellite channel is claiming ad revenues for 1994 were up 50% on 1993; its projected increase for 1995 is 35% higher than 1994. Within five years, Eurosport predict, the pan-European market will have reached its full capabilities, and their business will be worth 1 billion French francs by then.Eurosport: 0171 580 4324
MTV-Europe has signed an agreement with Ray-Ban to run its new ad campaign on MTV. The campaign, which comprises 100 spots will reach 31 million young people throughout Europe, claim MTV. Running from April 22, the campaign is Ray-Ban’s first venture onto MTV.
The Jul-Dec ABCs show the majority of women’s monthlies recording increases in their circulations year on year. The highest increase came from OK!, up 41.47%, or 50,471 copies. OK also recorded one of the highest increases in market share, up from 2.2% last year to 3% this year.Sainsbury’s Magazine recorded the next highest increase in… Continue reading Women’s Monthlies – ABC Round-Up
Only one application has been received for the local cable franchise for Totton and Hythe.The applicant is Videotron Southampton and Eastleigh Ltd, which operates the neighbouring franchise and is a wholly owned subsidiary of Videotron Holdings PLC. The application proposes to offer the service by the end of 1998 to 25,199 homes. The cash bid… Continue reading Cable Application For Totton And Hythe
