MTV Europe has signed a new sponsorship and advertising deal with Motorola. The global electronics company is sponsoring MTV’s prime-time show Most Wanted throughout 1995. The agreement also includes a new spot campaign on MTV running alongside the sponsorship.
The newspaper price war has failed to change the buying habits of the vast majority of the newspaper-buying population, according to the latest CIA Sensor from CIA MediaLab. Only 14% of the population claim to have been affected.CIA Sensor found that 86% of people say that the cover price reductions have had no effect on… Continue reading Only 4% Buy Different Paper Because Of Price War
The latest cinema admission figures from the Cinema Advertising Association show February’s average weekly admissions to be 2.48 million. This is an increase of 13.2% on January’s figures, but down 22.7% on last February. This large decrease year on year can be attributed to the success of Mrs Doubtfire, out last February.Total admissions for February… Continue reading Cinema Admissions – February
Pearson has announced pre-tax profits of £297.8m; an increase of 43% on last year, but admitted a setback over its move into video games and computer software. The flotation of BSkyB, in which Pearson holds 14%, contributed £57.6m to operating profits. Thames Television made £19m profits. The FT group was up 46% to £51.2m and… Continue reading Pearson Profits Up 43%
Taylor Nelson AGB reported pre-tax profits up 48% from £4.1m to £6.19m.
Charles Allen, chief executive of Granada’s television division yesterday appealed to the government not to accept a rapid deregulation of media ownership; to “let the rope of regulation out gradually, rather than let it go all at once”.The Granada argument is contrary to many media organisations who are arguing for the media to be treated… Continue reading Granada Plea On Media Ownership
Channel 4 today launched their new season of programmes, with a total spend of £49 million. While being well satisfied with this figure, they remain bitter that it still falls short of their advertising payout to ITV of £57 million.However, nothing could spoil their good mood or their confidence as they timed their launch for… Continue reading Channel 4 Spring Season
ITV, looking for sponsors for three of its networked game shows, has approached all of the national newspapers. Valued together at over £3 million, The Midas Touch, The Price is Right and Family Fortunes are the only ITV Network prime-time game shows who do not currently have existing newspaper sponsors.The game shows will be sold… Continue reading ITV Approaches Newspapers For Remaining Game Shows
Growth in all its activities helped Ulster Television achieve 1994 pre-tax profits of £7.49 million, up 48% from £5.07 million. Turnover was up from £28m to £31.4m, and included an £862,000 exceptional profit on the sale of part of its interest in SES, the Luxembourg-based satellite company.Advertising and sponsorship revenue was up 13% to £29.9m,… Continue reading Ulster TV Profits Up 48%
Concerns were raised by the ITC in their monthly report out today over an ad for Walkers crisps, depicting Gary Lineker, the former England football captain, stealing a packet of crisps from a young boy. The Commission rejected 29 complaints about the Walkers crisps commercial but issued guidance on portraying children going off with strangers… Continue reading Concerns Over Lineker Advert
