The latest Cinema and Video Industry Audience Research, CAVIAR 12, shows that 68% of the population aged 7 and over is now a cinemagoer, with 25% of all cinemagoers in the 25-34 age group. 61% of all cinemagoers are in the ABC1 social group, and split fairly evenly between the sexes; males 51% and women… Continue reading Caviar 12 Commentary
Channel 4 is claiming a successful February in terms of 16-34 year old viewers in particular boosted by The Real Holiday Show and Hearts and Minds.Barb figures show that 16-34s in satellite homes are viewing more Channel 4, with year on year viewing growing at over twice the rate of terrestrial only homes. February’s share… Continue reading Channel 4 Claiming 16-34 Success
The Daily Telegraph has announced it is to sponsor next year’s International Motor Show at the NEC in Birmingham.
Total TV viewing for the week ending 12/3/95 is up by 1.5% on the same week last year, but down 3.9% on last week’s viewing figures. The combined viewing figures for ITV/C4 were down 1% on last year’s figures and ITV on its own is down by 3.1%.The top non-soap opera programme on ITV is… Continue reading TV Summary Report
IPC Magazines’ Specialist Group has appointed Bruce Sandell as advertisement manager for its new music monthly title, Muzik. Sandell was previously senior sales executive with the IPC Music Press sales team for the titles Melody Maker, NME, Vox and Loaded.
Jessica Burley, ad manager of the Daily Express’s This Week supplement has left, to join Company magazine.
Newspaper group Trinity International has published results for the year ending December 31. The Group, which owns titles in both the UK and North America recorded pre-tax profits of £22.877 million, an increase of 15% on last year’s £19.854 million. Its publishing and printing operations in the UK increased turnover to £109.2m. Trinity’s share price… Continue reading Trinity Profits Up 15.2%
Abbott Mead Vickers.BBDO has announced a healthy set of results for the year ending December 31. Pre-tax profits were up by 73% from £4.746 million last year to £8.217 million this year. Abbott Mead’s share price rose by 2p this morning to 339p.
In a report from the Henley Centre, released today, it has been revealed that 58% of us play the National Lottery every week, and buy at least two tickets each.The lottery is currently taking £3 billion per year, equivalent to 0.5% of disposable income, or 5% of personal savings. The Lottery has created between ten… Continue reading 58% Play Lottery Every Week
The Independent Television Commission has amended its Code of Advertising Standards and Practice; it will, from April 1 1995 allow football pools advertising on television for the first time.The change was prompted by the Government; currently advertising for the National Lottery is allowed but advertising for betting and gaming, including pools has previously been prohibited.… Continue reading TV Advertising For Pools Allowed
