More Industry News articles
The future of the Media Partnership, the European advertising space buyer set up by WPP and Omnicom, looks uncertain according to a report in last weekend’s Independent on Sunday. The report suggests that Omnicom may pull out of the Partnership following a review of the venture.WPP is due to release its results on Wednesday with… Continue reading Omnicom May Pull Out Of Media Partnership
The IPA has issued its Trends in Television Viewing Report for Quarter 2 1994 which shows that the recent decline in overall television viewing is slowing; year on year patronage levels for ITV, BBC1 and satellite are growing, whilst those for Channel 4 and BBC have shown a slight decline. The decline overall continues, but… Continue reading IPA Trends In Viewing Report – Q2 1994
The ITC has received two applications for a licence to provide a Commercial Additional Service for a ten year period on spare capacity within the broadcast signal for C4 and S4C Wales.The applicants and the amounts of their cash bids are: SimpleActive Limited £78,000 Skytext Limited £355,000The licence will normally be awarded to the highest… Continue reading Applications For Additional Services Licence
Yorkshire Television’s soap Emmerdale has received further criticism for the degree of violence used in some episodes. The Broadcasting Standards Council said yesterday that an episode showing a post office raid “exceeded limits appropriate for such a serial.” Last month the ITC upheld complaints against the same episode.The Broadcasting Standards Council has ordered Yorkshire Television… Continue reading Emmerdale Criticised Again
The Sheffield Star is to go tabloid on September 14, in a bid to reverse falling circulation. The Sheffield Star is the latest in a series of regional papers to switch to tabloid size in an attempt to attract more readers.
H.K.McCann is to merge with its sister agency, McCann-Erickson to form a new agency; H.K.McCanns will cease to exist as of Monday 8 August. Clients of both agencies are said to be happy with the move, and all of H.K.McCann’s staff will transfer to McCann-Ericksons.Mark Gault, managing director of H.K.McCann’s is to become managing director… Continue reading Mccanns Merger
The Institute of Practitioners in Advertising is threatening to refer Capital Radio to the Office of Fair Trading if it does not reform its airtime dealing practices.The IPA is seeking a meeting with Capital following concerns expressed by clients and agencies that the station is using its domination of radio airtime sales in a monopolistic… Continue reading Capital Challenged By IPA
Amra has won the account to sell for the Berkshire Press from Mediaforce; the win is Amra’s fifth in the past ten months, and gives it 25% of the regional dailies’ readership. The Berkshire Press includes the Reading Standard, the Wokingham Times series, and the Reading Evening Posts.