The Independent Television Commission has appointed Dr Robert Towler as Head of Audience Research. Dr Towler was Head of Research at the Independent Broadcasting Authority for five years during the 1980s. His duties will include publication of the ITC’s annual report, “Television; the Public’s View.”ITC: 071 255 3000
The Magazine Company is to launch a new magazine. Brookside, based on the Channel 4 soap. The monthly title will target BC1C2 women aged 18-30 and will launch with a print run of 180,000. As well as carrying features from the programme, the magazine will include health and beauty, fashion and fiction.Brookside launches on November… Continue reading Brookside Magazine
BSkyB has confirmed that it is to stage a share issue on the London and New York stock exchanges before the end of the year. The flotation will be the UK’s largest non-privatisation issue and will involve £1bn new BSkyB shares or 20% of its enlarged equity. It is expected to value the company at… Continue reading BSkyB Confirms Flotation
Virgin has been awarded one of the two new FM licences for Greater London due to begin broadcasting next autumn. The new service will be based on Virgin’s national AM station but will carry local news, weather and travel. The other new FM licence has been awarded to Crystal FM which will broadcast adult contemporary… Continue reading Virgin Wins London FM Licence
Jaguar cars will sponsor JFM’s financial news slot in a six figure deal for one year. FT journalist Nicholas Leonard will present the slot.
According to an article in today’s Financial Times, the BBC, Channel 4 and ITV have started discussions on the possibility of developing their own encryption system to decode digital television transmissions.Satellite channels are expected to be the first to go digital, followed by the terrestrial channels from late 1997. British Sky Broadcasting has invested heavily… Continue reading Broadcasters May Develop Digital Decoder
David Brennan, Controller of Audience Planning at the ITV Network Centre is leaving to join United Artists Programming as Vice-President of research. He leaves the network centre in November, and joins UAP in January. No replacement for him at ITV has yet been named.
The Institute of Sports Sponsorship has issued a Code of Conduct, which it hopes will become the standard for all companies involved in sports sponsorship.The 10 point code asks that companies consider the long-term effects of sponsorship; that they do not undertake programme sponsorship unless it has been offered first to the event sponsor; and… Continue reading Sports Sponsorship Code Introduced
Mike Ironside, ad controller of the Daily Mail has been promoted to ad director. He replaces Guy Zitter, who has now taken over as managing director from Bill Pressey. Sue Minnikin has been promoted to sales controller, John Teal becomes agency ad manager and Maxine Rose becomes client ad manager.
The Guardian and Observer has restructured its advertising sales department. Display sales manager, Carolyn McCall is promoted to deputy ad director. Agency managers Joe Clarke, Stuart Taylor, Miranda Cleverdon and Richard Joyce become sales managers for The Guardian, The Observer, magazines and head of client sales respectively. It is expected that Caroline Marland will replace… Continue reading Guardian Ad Sales Changes
