Radio now takes a 4% share of all display advertising revenue, according to figures for the year to June’94 released by the Radio Advertising Bureau today. In the second quarter of 1994 commercial radio revenue rose to £52.6m, an increase of 23.1% on the same quarter in 1993.The RAB claims that the growth in revenue… Continue reading Radio Takes 4% Share Of Ad Revenue
A new independent body has been launched, the Joint Industry Committee for Population Standards (JICPOPS), to agree and implement common standards for population statistics and media boundaries.The idea was first discussed at a meeting of advertising and media organisations in May. JICPOPS, a non-profit making body has been set up in a bid to resolve… Continue reading Industry Support For JICPOPS Launch
Societe Europeene des Satellites, the company which operates the Astra television satellite system is facing a potential user revolt, according to Raymond Snoddy writing in the FT today. The problem is due to managerial instability, following last month’s attempt by the board to oust the director general, Pierre Meyrat.A number of users wrote to SES… Continue reading Astra Faces Revolt By Users
The latest Rajar data for Quarter 2 1994 shows commercial radio further increasing its share to 47.4%; this is an increase of 8.5% points on the same period in 1993 and an increase of 2.3% points on Quarter 1 1994. Commercial radio has a reach of 59% (27.8m) compared with 53% a year ago.Although commercial… Continue reading Q2 1994 Network Data
The Rajar results for Quarter 2 1994 show the majority of ILR stations increasing their weekly reach and share of listening against the same quarter last year. Only a hand full of stations experienced a drop in weekly reach of more than 2 percentage points.Stations recording the highest weekly reaches in this period include several… Continue reading Rajar Q2 – ILR Stations
WORLD CUP 1994 (Figures are averages across each match) Date Match Audience Share Time Channel M % pm 2nd Round 02-Jul Germany v Bulgaria 6.33 40 5.55 BBC1 Spain v Switzerland 9 37 9 ITV 3/ Romania v Argentina 8.03 47 9.2 BBC1 Sweden v Saudi Arabia 5.98 40 5.3 ITV 04-Jul N’lands v Ireland… Continue reading World Cup Viewing Summary
In October awards for 14 categories of advertising excellence in the regional press will be presented for the first time.Categories include Campaign of the Year, Advertisement of the Year, Media Planning Award of the Year and Colour Advertisement of the Year.Details from the Newspaper Society: 071 636 7014
Hugh Wright has been appointed database manager of the Newspaper Society’s Press-Ad database department.
A syndicate of 20 banks is planning to sell almost all its shares in WPP, the advertising group which includes JWT and O&M. The £200m placing is to be carried out this autumn.The banks received the shares as part of a £176m debt-for-equity swap two years ago when WPP ran into financial difficulties. The placing… Continue reading WPP Share Sale
News International has commissioned research from Arthur Andersen into media concentration in the UK. The study was commissioned as a result of two other major enquiries into Media Concentration, the first the EC’s Green Paper, and the second the Government’s investigation into Cross Media ownership.The aim of the survey was primarily to discover a methodology… Continue reading Media Concentration Research
