According to the Radio Advertising Bureau at Capital Radio’s seminar yesterday radio is an advertisers’ “Secret Weapon”. Andrew Ingram and Justin Sampson of the RAB began the morning by pointing out that effective advertising depends just as much on understanding the nature of the medium used as on targeting the consumer. Radio says things differently… Continue reading Radio – The Intimate Medium
The BBC has announced that the third weekly episode of EastEnders is to be screened on Monday evenings at 8.00pm from April 11. The 8.00pm slot means that the BBC has avoided clashing with Coronation Street. Each episode of EastEnders is currently achieving an audience of between 15 and 16m, while Coronation Street achieves 18m.The… Continue reading Monday Night Eastenders
Europress has closed PC Action just 6-months after the title launched. The company is intending to move away from the computer games market and has merged the Interactive division into Europress Enterprise.GAME ZONE CLOSESFuture Publishing closed the monthly Game Zone last Thursday. The magazine recorded a July to December 1993 ABC of 21,183.Future Publishing recently… Continue reading PC Action Closes
The battle for television coverage of the Five Nations Rugby Championship has got more complicated with Wales not wanting its club rugby to be included in the Five Nations Package. The Welsh Rugby Union has put out a tender document offering two separate packages to the BBC and HTV, asking the companies to bid for… Continue reading Rugby Coverage Scrum
BBC Radio 5 Live launched yesterday at 5.00am, following the precedent set last year by Virgin when it began broadcasting at 12.15pm. The new all-speech service offers 24 hours of news and sport and replaces the youth and sports output previously broadcast by Radio 5.Radio 5 had been achieving a weekly reach of 9%. The… Continue reading Radio 5 Live Launch
The BBC, in a submission to the Department of Trade and Industry, has called for government plans on Channel 5 to be halted until the further advancement of digital technology.BBC research has shown that introducing the channel now could waste an opportunity to create eight new stations in a few years time; the frequencies which… Continue reading BBC Urges Channel 5 Plans To Be Dropped
Pearson has announced results for 1993. Pre-tax profits for the group were up 38% from £150.8m to £208.6m. Within that total, newspapers accounted for £48m, books (Pearson owns Penguin and Longman) £102m. The television side achieved £13.7m (Pearson owns Thames Television and has a 17% stake in BSkyB.)Pearson is keen to expand its television interests… Continue reading Pearson Results
According to the Advertising Association’s European Advertising and Media Forecast, advertising expenditure across Europe, although it fell in real terms in 1993, has brighter prospects for 1994.However the United Kingdom, along with Greece, Ireland, Italy, Netherlands, Norway, Portugal, Switzerland and the United States recorded increases for 1993. Greece and Portugal even showed dramatic increases, 12.8%… Continue reading Brighter Future For Advertising
The combined TV Revenue for February, based on agency estimates, came in at £134.15m, an increase of 8.3% on the same month last year. The ITV share was £107.25m, with Channel 4 at £26.9m. This is an 80:20 split. Channel 4 has increased its share by 4% points on 1993, when it attracted only 16%… Continue reading TV Round Up – February 1994
Commercial radio is launching a Gold Network Package to allow advertisers access to the Gold services operating nationwide. The move comes seven months after the launch of the National Network Radio packages. The NNR packages have accounted for over £3.5m in revenue, with Jacob’s Club recently taking a £900,000 deal.The Gold package covers stations in… Continue reading Gold Network NNR Package Launched
