Westminster Press has launched a new weekly paper in north Yorkshire. The North Yorkshire Star is a free tabloid, distributed on Tuesdays to 26,041 homes around the Darlington area.The 40+page paper will carry full television and satellite listings as well as local what’s on information.
At the launch of Loaded, the new men’s magazine from IPC this morning, (review later) IPC released details of their new research into ad recall. Called Ad Track 1994 the research is being carried out with Millward Brown. Full results will be available next year, with initial results out in July. Ad track will investigate… Continue reading New Magazine Ad Recall Research
Scottish TV has reported results for 1993. Pre-tax profits are up 21% to £13m, despite a reduction in its share of advertising revenue from 5.52% to 5.35% Shares had fallen by 21p at 13:00 to 483p. Advertising revenue was hit becuase of a dispute with Unilever, which refuses to deliver business because of a row… Continue reading Scottish TV/Allied Radio Results
Bristol based radio group GWR has launched a £3.5 million bid for Mid Anglia Radio. This offer, in cash or shares, is significantly higher than the bid put in by East Anglia Radio last week.GWR has already received acceptances for its offer from holders of 50.46% of Mid Anglia’s shares. If successful, the bid would… Continue reading GWR Bids For Mid Anglia Radio
Up to three directors of Aegis are expected to depart in the next few months following growing shareholder pressure; the news comes as the company is expected to announce write-offs of at least £40m in its 1993 results, due on Thursday. There is expected to be a one-off charge for the restructuring arranged with Warburg… Continue reading Aegis Directors Expected To Quit
The Observer yesterday launched its revamped Life magazine, which is a merger with the previous Life and Observer magazine. The magazine remains the same size and style as the previous Life magazine – tabloid in full colour. The first issues come with a heavily promoted feature on censorship which is a separate pull-out A4 size… Continue reading Observer Gets New Life
T. Bailey Forman, the regional publisher is prepared to sell its stable of Midlands-based newspapers, including the Nottingham Evening Post and the weekly Long Eaton Advertiser.The family-owned company is said to have received a number of offers for all or parts of the group from potential bidders. If none of the offers are considered “exceptional”,… Continue reading Nottingham Papers Up For Sale
Cinema admissions reached a new high in February with average weekly admissions rising to 3.2 million, an increase of 32.9% on 1993. The major new films in February were Philadelphia and Schindler’s List.This is the second time that weekly admissions have risen above the 3 million mark in the last 12 months. In August the… Continue reading February Cinema Admissions
BT is the first client to fully integrate a sponsorship sequence with the programme’s opening credits since the change in the Sponsorship Code on 1 January. The new series of Surprise Surprise sponsored by BT began last night. The strapline “Bringing people together” is used in the credits.LOTTERY FAVOURITESAccording to today’s FT, the two favourite… Continue reading BT First For Integrated Credits
Classic FM has this week launched Japan Week 1994; the week long project which concentrates on Japanese life and culture, is sponsored by four companies. Baring Asset Management is sponsoring the weekday lunchtime slot; Shiseido is sponsoring a series of concerts; the Kikkoman Corporation is sponsoring the recipe slot and Japan Airlines have arranged travel… Continue reading Classic Launches Japan Week
