Carat UK has published its 1994 Spring edition of the European Carat Media Forecast. The European media market is predicted to increase by 4.2% in current terms, which after inflation has been taken into account is a real growth rate of 1.7% Further growth is expected for 1995: 4.8% at current prices which represents real… Continue reading European Media Market Will Increase By 4.2% In 1994
London News Radio is to buy LBC, after reaching an agreement with LBC’s administrators Arthur Anderson. The company’s assets and business will be transferred to London News radio on condition of approval by the Radio Authority. LBC will continue to broadcast in its current format until its licence expires in October, when the London Broadcast… Continue reading London News Radio To Buy LBC
Paragon Publishing is to launch a new computer games title Games World The Magazine. It will be the official magazine of the satellite TV programme Games World and will cover games across all formats. The new monthly title will launch on May 26th with a print run of 175,000 and a cover price of £2.50.The… Continue reading Paragon To Launch Games World
HHL has suspended publication of its monthly food magazine Taste, with the May issue being the last. The suspension has been blamed on the title’s poor advertising revenue. HHL, which bought Taste last March, is currently reviewing future possibilities for the magazine.
National Magazines has linked up with the Sunday Mirror to produce two special pull-out supplements of House Beautiful. The first, a 16-page supplement, will appear in this Sunday’s newspaper, followed by an 8-page supplement on May 15.
Newspaper and magazine publishers have circulated a statement to MPs urging them to reject a bill that would ban all forms of tobacco advertising. The statement warns that such a ban would “amount to censorship and set a dangerous precedent.” The statement was signed by the Newspaper Publishers Association, the Newspaper Society and the Periodical… Continue reading Publishers Attack Tobacco Ban
Food manufacturer HJ Heinz is to stop using TV advertising this year in favour of direct marketing. The company’s chairman and chief executive Tony O’Reilly believes that mass marketing is giving way to more targeted selling techniques. Heinz has built a database of 5.6m homes which it plans to use to send out discount vouchers.… Continue reading Heinz To Swap TV For Direct Marketing
A generic business press campaign, aimed at raising the profile of the medium, is to be launched at the PPA Magazines’94 conference today. It is the first campaign for the business press for almost ten years and follows the one launched for the consumer press at last year’s conference.The campaign, which has a ratecard value… Continue reading PPA Launches Generic Business Press Campaign
Nick Phillips, director general of the IPA has told MediaTel that the IPA is cautiously pleased with the ITC’s announcement on TV Sales yesterday. The IPA, as one of the consultees to the ITC’s original document, had put their view across very strongly for adherence to the 25% limit. They had also campaigned for clear… Continue reading IPA Cautiously Optimistic
The ITC has today published its annual survey on television, The Public’s View 1993. The results focus on the ITC’s responsibilities for programme standards.The survey showed that the 9pm watershed seems to be working in that 72% of viewers thought that 9pm was “about right”, while 20% thought it was “too early” and 5% “too… Continue reading ITC Publishes The Public’s View
