Initial reaction to the revamped European launched yesterday appears to be favourable.Mike Goodman, Media Research Manager at Abbott Mead Vickers, says that the European now feels more like a quality newspaper, likening it to an international version of the Independent. He thought that transforming Elan into a tabloid was an improvement, adding that being stapled… Continue reading Agency Reaction To European
The IPA has produced a guide for agencies who are considering BS5750 acreditation.The publication interprets how the standards relate to advertising and simplifies the language for ease of use. It has been compiled by a group which included members who had already gone for certification, a consultant who has helped a major agency achieve certification… Continue reading IPA Guidance On BS5750
Initial reaction to the revamped European launched yesterday appears to be favourable.Mike Goodman, Media Research Manager at Abbott Mead Vickers, says that the European now feels more like a quality newspaper, likening it to an international version of the Independent. He thought that transforming Elan into a tabloid was an improvement, adding that being stapled… Continue reading Agency Reaction To European
Magazine publishers yesterday released research carried out by the Periodical Publishers Association, showing that a majority of UK publishers are considering ways of avoiding the impact of 17.5% VAT.Many publishers would move all or part of their operations outside the UK. The survey shows that specialist publications such as Nature, Choice and Middle East Economic… Continue reading VAT: Publishers Would Flee Abroad
Grampian Television is to become the first station in the ITV network to transmit advertisements for a firm of funeral directors. The ads will be shown in peak viewing hours and daytime television. Grampian has promised that care will be taken in the positioning of the ads. The ITC rules concerning ads from funeral directors… Continue reading FIRST FUNERAL SERVICES ADVERTISED
Peter Brooke announced yesterday that the TV licence fee will rise in line with inflation, until the BBC’s current charter expires on 31 December 1996. This means the fee will rise by £1.50 to £84.50 from April 1.Peter Brooke published results from the survey carried out by Touche Ross into efficiency of the BBC. He… Continue reading BBC Licence Fee To Increase
The Radio Authority has released details of the apllicants for 3 of the re-advertised ILR licences; Kettering, Belfast, and Bradford. The applicants for a new ILR licence covering St Albans and Watford have also been announced.Bradford (FM) Applicants:Black Rose FM – 0831 478377Rainbow FM – 0274 820370Sunrise FM (Incumbent) – 0274 735043KCBC (AM) Applicants:KCBC (Incumbent)… Continue reading ILR Applicants
The latest trend data issued by JNLR/MRBI shows a further consolidation of listenership to independent local radio throughout the country.Nationally, listenership to local radio is 49% compared to RTE Radio 1 with 40% and 2FM at 28%. Dublin listenership remained relatively unchanged with combined results for Classic Hits 98FM and FM 104, at 40%. In… Continue reading Irish Radio Listenership Report
The Radio Authority has released details of the apllicants for 3 of the re-advertised ILR licences; Kettering, Belfast, and Bradford. The applicants for a new ILR licence covering St Albans and Watford have also been announced.Bradford (FM) Applicants:Black Rose FM – 0831 478377Rainbow FM – 0274 820370Sunrise FM (Incumbent) – 0274 735043KCBC (AM) Applicants:KCBC (Incumbent)… Continue reading ILR Applicants
Today The European launches with a new redesigned paper. The focus of the paper has shifted from direct news to more in-depth analysis and commentary on the news, from an emphasised European point of view. As the editor says on the front page, “Europe is changing, and The European is changing with it.”The first section… Continue reading European Revamp – Review
