GMTV has confirmed that it is to offer four macro-regions to advertisers as an alternative to advertising nationally.The availability of macro-regions is hoped to be possible from early 1994, in order to improve airtime sales flexibility. However, the actual divisions are as yet to be confirmed. They are likely to be:UlsterScotland/NorthMidlands/Wales/South WestSouth East England
It has been confirmed that Associated Newspapers has won the contract to supply a London based cable television channel.Associated Newspapers, with its partner SelecTV hope to launch the channel by early next year. Channel One aims to broadcast 4-5 hours of original news, entertainment and sport programming each day, as well as archive material. Associated… Continue reading London Cable TV Confirmed
According to the National Economic Research Associates latest survey of television advertising expectations, confidence levels in the advertising market have fallen sharply since last month.October’s survey of leading advertising agencies found that agencies’ confidence remains only slightly above normal for the time of year, and has dropped to the lowest level yet seen in 1993.Agencies… Continue reading Confidence In TV Ad Market Falls
GMTV has confirmed that it is to offer four macro-regions to advertisers as an alternative to advertising nationally.The availability of macro-regions is hoped to be possible from early 1994, in order to improve airtime sales flexibility. However, the actual divisions are as yet to be confirmed. They are likely to be:UlsterScotland/NorthMidlands/Wales/South WestSouth East England
In the joint Marketing Week and Register-MEAL agency league table, Saatchi & Saatchi once again came out top, with an increase of 12% on last years total expenditure. The best performance was by Abbott Mead Vickers.BBDO, who rose four places on last year, with a 35% increase in expenditure on last year.TOP 10 AGENCIES Agency… Continue reading Top 10 Advertising Agencies
Leslie Hill, chairman and chief executive of Central Independent Television, has been elected to succeed Greg Dyke of London Weekend Television as chairman of the ITV council. Janet Hull is to be the IPA’s Director of Advertising Effectiveness. Mike Carlton, LBC’s breakfast show host is leaving the station halfway through his two year contract. Carlton… Continue reading Appointments
Channel 4 is likely to show MTV’s controversial animation series, Beavis and Butthead, although this is not yet confirmed. If a deal goes ahead with MTV’s sister channel, VH-1, then C4 programmes will be screened on the new channel when it launches next year.SUPER CHANNEL SHOWS NBCSuper Channel’s new programming since its takeover by NBC… Continue reading Channel 4 Shows More Satellite
On 8 November the IPA is holding a meeting entitled “How To Start Up Your Own Advertising Agency”.Speaking will be Martin Boase, who will talk about the early days of BMP, and how it was built into the agency of today.The meeting will take place at 7pm. Tickets are £8 and are available from the… Continue reading IPA Meeting
Steve Ireland has been appointed Director of Programming at UK Gold. He was Director of Programmes at Tyne Tees TV.Bruce Steinberg, commenting on his appointment, said “Programming is fundamental to the success of any channel, and Steve’s extensive experience at the BBC and Tyne Tees will be invaluable to Gold. UK Gold has been on… Continue reading New Director Of Programming – UK Gold
London Interconnect, the consortium of London based cable operators previously known as LACOS is expected to announce today who has been awarded the contract to supply the new cable television station for London.Associated Newspapers is widely expected to have beaten competition from Mirror Group Newspapers and a joint bid from Carlton and LWT. Associated Newspapers’… Continue reading London Cable TV Announced Today
