Research commissioned by ITV from the monitoring bureau Gfk shows that the net increase in satellite dish ownership is down by 13% so far this year.Satellite dish ownership for October is estimated at 2,328 million dishes; an increase of 30,000 dishes on the previous month, and a total increase of 36,000 since the end of… Continue reading Satellite Ownership Survey
The ITC today publishes the revised version of its code of programme sponsorship, which will have effect from 1 January 1994.The two significant changes to the code are:* Integrated credits:The ITC will allow sponsor’s credits to be fully integrated into programme titles. This means a sponsor’s reference can be included at the end of the… Continue reading ITC Publishes New Sponsorship Code
Shares in Saatchi & Saatchi fell by 23p to 157p yesterday following a profits warning.The warning comes after the group has lost two large accounts in the US, Chrysler and Helene Curtis.The 1993 results are due in March; estimated pre-tax profits are now put at £19m, instead of the £25m or so predicted.
The Media Research Shop has taken on the sales and promotion of the Banner Computer Readership Survey to agencies and media independents.The Banner Survey measures readership of over 50 computer and national publications amongst IT decision makers.The survey is available for computer analysis or hard copy reports:Hard copy reports: £500On-line access: £1500Contact: Mark Whelan, The… Continue reading The Media Research Shop Takes On Banner
The Incorporated Society of British Advertisers has published the results of their investigations into the outdoor advertising industry, which commenced in February this year.The major findings of the ISBA report are: a lack of accountability over the origin and destination of discounts The subject of who takes legal responsibility for booking and payment should be… Continue reading ISBA Outdoor Report
More O’Ferrall has hired five executives to join a 50% expansion of the London sales team.Lee Donaldson-Shortt joins from Sky Television; Karen Read joins from Granada television. Three agency sales executives reinforce the sales team; John Scorah, from BBJ Media, Ray Lewis from Mirror Group Newspapers and Chris Hewson joins from Portland Outdoor.There will be… Continue reading More O’Ferrall Expands Sales Team
Channel 4 has released details of its Winter 1994 Schedule; “Channel 4 enters 1994 with a schedule that is both edgy and distinctive, maintaining the diversity that has made the Channel’s first year of commercial independence so successful” commented John Willis, director of programmmes.Chris Evans, popular star of The Big Breakfast is to have his… Continue reading Channel 4 Winter Schedule
The Commercial Radio Awards ’93 were held last night at the Grosvenor House Hotel. These annual awards are to recognise excellence in radio advertising creativity.The overall Gold award went to Abbott Mead Vickers BBDO for their commercial for the RSPCA. AMV headed the overall league table of winners, with seven awards, including two for its… Continue reading COMMERCIAL RADIO AWARDS ’93
More O’Ferrall has hired five executives to join a 50% expansion of the London sales team.Lee Donaldson-Shortt joins from Sky Television; Karen Read joins from Granada television. Three agency sales executives reinforce the sales team; John Scorah, from BBJ Media, Ray Lewis from Mirror Group Newspapers and Chris Hewson joins from Portland Outdoor.There will be… Continue reading More O’Ferrall Expands Sales Team
The Incorporated Society of British Advertisers has published the results of their investigations into the outdoor advertising industry, which commenced in February this year.The major findings of the ISBA report are: a lack of accountability over the origin and destination of discounts The subject of who takes legal responsibility for booking and payment should be… Continue reading ISBA Outdoor Report
