In order to head off a private member’s bill whcih is totally opposed to tobacco advertising, the government is expected to announce tighter voluntary controls on tobacco advertising.The bill, from Kevin Barron, Labour MP for Rother Valley, would ban all cigar, cigarette and pipe tobacco advertising except at point of sale; the government is opposed… Continue reading Tighter Rules On Tobacco Ads
In a document published today by the BBC, An Accountable BBC, the governors are changing the way they operate to become more accountable to the licence payers.The main reforms being introduced are: Holding management to account to follow new guidelines on strategy Extra regional advisory bodies to stay better in touch with public opinion. An… Continue reading BBC To Become More Accountable
Following news (Newsline 24/11) last week that TMD Carat had left AMI for the IPA, the IPA has confirmed today that the following companies have been elected into membership:BBJ Media Services Ltd. London. Clark & Taylor Advertising, London. TMD Carat Advertising Ltd, London. TMD Carat (Manchester) Ltd, Manchester. Village Design Group, Bristol. YMG Ltd, London.This… Continue reading New IPA Members
The study carried out by Millward Brown for the Weekend Reader Research Group into readership of quality weekend papers has shown that no more than 64% of readers finish reading the main section on the Saturday – a significant amount of reading takes place on Sunday and in the week.The average time spent reading Sunday… Continue reading Newspaper Sections Research – More
Bartle Bogle Hegarty’s head of media development Mark Girling is leaving to join Cogent as deputy media director with a seat on the board. Leo Burnett has set up a new media unit under head of research Kate Lynch. The unit has been established to chart the latest developments in electronic media and help deal… Continue reading Agency News
Radio 1’s controller Matthew Bannister yesterday announced further changes to the station’s schedule, indicating a move towards more chat. Steve Wright is to move into the breakfast time slot in the new year. His afternoon slot will be presented by Mark Goodier, who currently hosts the breakfast programme.Emma Freud, will host the lunchtime show which… Continue reading More Chat For Radio 1
At the meeting last Friday held by the IPA and PPA, and attended by agency buyers and magazine sales managers, new ways were called for to improve efficiency and better understanding between the two groups.The delegates’ suggestions, which will now be looked at by both IPA and PPA involve the development of best practices guidelines,… Continue reading Agencies And Mags – New Understanding
According to research carried out by Millward Brown International on behalf of the Weekend Reader Research Group, the Saturday edition of The Daily Telegraph is read on average for longer than any other Saturday quality newspaper – readers spend an average of 82 minutes reading it.Readers spend an average of 76 minutes on The Guardian… Continue reading Saturday Section Research – Qualities
A new agreement has been announced by NBC Super Channel and ITN, whereby ITN will provide over one and a half hours of programming daily.There will be a 15 minute broadcast in the morning, two 30 minute broadcasts in the evening and regular live headlines six times per day.The move follows NBC taking a majority… Continue reading Super Channel – Much More ITN News
The Daily Telegraph is to axe its Friday supplement, You and Your Family on December 10. The material covered by the section is to be transferred to extra feature pages Monday to Friday, and in the Weekend section on Friday.Phat, the magazine launched in July aimed at teenage boys has closed after three issues. The… Continue reading Press Closures
