QualitiesThe October ABCs show The Times building slightly on the increased sales it achieved in September, as a result of its cover price cut. The newspaper’s monthly figure for October was 444,509, up by 0.4% on the previous month. As a result of 2 very good months The Times’ 6-monthly ABC (388,967) shows an increase… Continue reading National Press Round-Up – October
At the ISBA annual conference on client agency issues, both advertisers and agencies called for changes in the way client/agency relationships are handled, urging an end to the system of payment by commission.Keith Holloway, deputy president of ISBA, said that payment should be by fee, not commission, with a complete abolition of commission on production… Continue reading Advertisers And Agencies Demand Changes
Virgin 1215 has brought together Club Med and House of Fraser in a deal which they claim is the biggest promotion ever on national commercial radio.Virgin listeners will be given the chance to win one holiday per day from December 1 to 25. Leaflets available in House of Fraser stores will contain extra clues, thus… Continue reading Virgin In Joint Promotion
According to a recent survey by Access Opinions, most MPs reject the imposition of VAT as “excessively disadvantageous” to the UK publishing industry. 74% of respondents agreed it would be disadvantageous since in the rest of the EC tax on publications runs at between 2.1 and 8%, with some actually subsidised. 55% felt that it… Continue reading MPs Reject VAT
The Radio Authority has announced the award of the re-advertised ILR licences on AM and FM wavebands for the Exeter/ Torbay area.The licences have been awarded to Gemini Radio. The other shortlisted applicant was DevonAir Radio Ltd, – the existing licensee.On the FM frequency Gemini will broadcast a mixture of recent and current chart hits;… Continue reading Exeter Local Radio Licences Awarded
Richard Gold, editor of Media Week, has resigned. He will be working out his notice, which will mean that he will be leaving in April. As yet he has no firm future plans.STOCKTING TO CONDE NASTConde Nast has overhauled its ad sales operation; Charlotte Stockting, former publisher of Elle, has been hired as the company’s… Continue reading Editor Leaves Media Week
According to an article in Marketing this week, Express Newspapers has called upon the National Readership Survey to provide data on newspaper sections. This follows the news in October this year that several newspapers and independents had commissioned Millward Brown to carry out readership research including data on newspaper sections.Roger Beeson, managing director of NRS,… Continue reading Readership Of Newspaper Sections
Question time at the end of Friday’s first conference session provided some of the liveliest debate so far – concentrating almost solely on the usefulness of the NRS.Earlier papers from Rosemary Taylor, Research Director at Optimedia, and Neil Shepherd-Smith, Research Director at Telmar, had set the mood; both often highly critical of the NRS.Bob Hulks… Continue reading NRS Under Fire
Middlesex County Press is buying three series of titles from Trinity Newspapers Southern for £3.5m.The titles were part of the Argus Press series, which Trinity recently acquired The titles are The Slough and Windsor Express series, The Surrey Herald and the Surrey Comet.NEWS CORPORATION PROFITSNews Corporation yesterday reported a 21.4% rise in third quarter profits… Continue reading Middlesex Press Buys Trinity Titles
According to an article in Marketing this week, Express Newspapers has called upon the National Readership Survey to provide data on newspaper sections. This follows the news in October this year that several newspapers and independents had commissioned Millward Brown to carry out readership research including data on newspaper sections.Roger Beeson, managing director of NRS,… Continue reading Readership Of Newspaper Sections
