21st Century Publishing is to launch the monthly magazine Satellite and Video Today on September 15. The title used to be a suppplement of Satellite TV Europe.The magazine will target all home entertainment and technology enthusiasts. It will have a cover price of £1.95 and an initial print run of 100,000.21st Century PublishingNicholas Morse 071… Continue reading Satellite And Video Launch
RAJAR has joined forces with Acorn to extend RAJAR analysis capacity.All electronic subscribers to RAJAR will now have access to CACI’s Acorn geodemographic classification. This enables advertisers to target their radio advertising by matching their customer profile to the listener profile of a radio station.The Acorn classification gives a more detailed analysis of different consumer… Continue reading RAJAR Joins Forces With Acorn
The Times announced yesterday that it is to cut its cover price indefinitely from 45p to 30p on weekdays and from 50p to 40p on Saturdays, after the experimental reduction in Kent. (Newsline 2/8) At 30p the Times will be 2p cheaper than the middle market papers the Daily Mail and the Daily Express, and… Continue reading Times Cuts Price
The Financial Times is to launch a colour magazine supplement on September 20th, about the Whitbread Round the World Yacht Race.It is the first time for more than 20 years that the FT has brought out a colour magazine. It will be the first in a series of non-business titles planned by the paper, covering… Continue reading Financial Times Colour Supplement
ITV executives were furious yesterday with Marcus Plantin following his criticism of the Prime Minister at the Edinburgh Festival, and for saying that a change in schedule was still very much on the agenda. (Newsline 31/8)ITV chiefs are angry and embarrassed that the issue was raised in this manner, calling Marcus Plantin “irresponsible”, after Sir… Continue reading New News At Ten Row
A survey published by Datamonitor, Direct Marketing in the UK 1993, shows that over the next five years there is expected to be a big increase in the use of telemarketing.Telemarketing was cited as the major growth area by both food and drink and financial services executives. According to the survey, direct mail expenditure will… Continue reading Direct Marketing Survey
Today sees the launch of the Sky Multi-Channels package, and with it the launch of three new channels: UK Living The Family Channel and Nickelodeon.Any viewer wishing to see these new channels will need a decoder from Sky and will have to pay £6.99 per month for a package of these and existing channels which… Continue reading New Channels Launch Today
Today sees the launch of the Sky Multi-Channels package, and with it the launch of three new channels: UK Living The Family Channel and Nickelodeon.Any viewer wishing to see these new channels will need a decoder from Sky and will have to pay £6.99 per month for a package of these and existing channels which… Continue reading New Channels Launch Today
The Scottish Rugby Union yesterday announced a four year agreement worth over £1m with The Famous Grouse Scotch Whisky company.They are the first of the home unions to adopt a sponsor for the national team. In each year of the agreement, half the money will go to the international players’ trust and the other half… Continue reading Scottish Rugby Union Sponsorship Deal
ITV executives were furious yesterday with Marcus Plantin following his criticism of the Prime Minister at the Edinburgh Festival, and for saying that a change in schedule was still very much on the agenda. (Newsline 31/8)ITV chiefs are angry and embarrassed that the issue was raised in this manner, calling Marcus Plantin “irresponsible”, after Sir… Continue reading New News At Ten Row
