The ITV companies’ plan to move News At Ten to an earlier slot is supported by a research study into viewers’ attention levels. The study from Carat Research shows that viewers pay much more attention to early evening news programmes. Less than half of News At Ten viewers say they pay full attention to the… Continue reading News At Ten Move Supported
The forecasts for advertising expenditure in the regional press are showing steady improvements for 1994, the Free Newspaper Conference was told on Friday.Mike Waterson, research adviser to the Advertising Association, told the conference that the next two years are expected to be good ones for both the advertising industry as a whole, and the free… Continue reading Free Newspapers’ Future
Ramsay Fawell, Senior Marketing Executive at Capital Radio, is joining the Belfast Telegraph as Marketing Services Manager.Fawell takes up his new position on September 20th.
National Network Radio is to launch an entertainment news show as part of the INR4 inititative, worth up to £2m in sponsorship.The NNR INR4 packages were introduced two months ago, starting with the sports package. The next one to be launched will be the entertainments package, in two weeks time, when details will also be… Continue reading NNR To Launch New Package
The Scotsman is to launch two new editions in Stirling and Perth to challenge The Herald in central Scotland.The Scotsman currently has three editions; in the north, the west and the lowland areas of Scotland. The two new editions launching on 13 September and will be the most closely targeted local editions and will look… Continue reading Scotsman To Expand
The board of the National Readership Survey is keen to develop additional quality of reading questions, and is to hold discussions and interviews with users in media departments and in sales houses.The research will help in gauging reactions to questions and the use to which they are likely to be put, so enabling extra questions… Continue reading NRS Quality Discussions
Newspaper Publishing, publisher of the Independent, is planning to raise up to £20m in a financial restructuring this year.The amount of money is higher than expected because of competition from the cheaper Times. The performance of The Times, and whether or not the circulation of the Independent suffers, will affect the refinancing.Both the finances and… Continue reading Independent Financial Restructure
Westminster Press has appointed AMRA as its sole national sales house. (Newsline 27/8)AMRA won the account although A Plus Media and Mediaforce both pitched for it. All three previously represented titles from the Westminster Press group although AMRA had 70% of the business.Anne Blood, ad director of Westminster Press, said that having one national sales… Continue reading WESTMINSTER PRESS APPOINTS AMRA
Pilkington has agreed to extend its support from the senior Rugby Union Cup Final at Twickenham on May 7th to the junior clubs’ knock-out, the Pilkington Shield final, which will be before the main event.Pilkington’s support for the Cup, which had one year to run, has now been extended to 1996 at a cost of… Continue reading Junior Rugby Gets Sponsor
