Speaking at the UBS Annual Global Media and Communications Conference, Poltrack spoke about Facebook’s recent development of its own measurement tool to cover conversations about television.
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As public spending faces further cuts and the way we consume media changes, Raymond Snoddy examines how the BBC might look to other public service broadcasters to find a funding model that works.
The drive for multi-screen marketing will dominate 2014, according to Millward Brown’s annual digital and media predictions.
Tuesday brought a limited selection of evening programming from ITV, with live football taking up much of the broadcaster’s schedule.
Sue Unerman, CSO of Mediacom, provided the keynote address at yesterday’s Media Research Group conference to start proceedings, with a positive take on the importance of media research.
Since last October, tablet volume growth has risen 50% and now accounts for almost two thirds of all personal computing devices bought in October.
By 2016, ZenithOptimedia expects mobile to account for 7.7% of all global adspend – ahead of radio, magazines and outdoor to become the world’s fourth-largest medium.
Global smartphone shipments are forecast to account for 82% of total mobile phone handset shipments in 2017, up from 55% in Q3 2013, according to the latest NPD DisplaySearch.
Monday evening’s schedule brought a luminous break from the gloom and doom of a fresh week, with ITV providing two hours and 35 minutes of star jumps, jazz hands and back flips on The Royal Variety Performance (7:30pm).
This past weekend finally brought ITV’s winter ratings spectacular I’m a Celebrity…Get Me Out of Here! to a close, with the reality competition ending a highly successful run in a fairly impressive fashion.