60% of respondents to a new Sky IQ study said data was more important for a successful TV campaign than creativity – while 45% agreed that data can be used to replace human skill and insight when planning.
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Adapt.tv’s ‘Audience Path’ is now the only platform that can plan, buy, execute and analyse video ad campaigns across all digital screens and linear TV.
Monday evening saw one half of TV’s recent success story launch their very own show, attempting to brighten up the start of a fresh week with some scones, jam, received pronunciation and some good old-fashioned can-do optimism.
This year’s CES showcased some great opportunities for brands looking to use the Internet of Things to connect with consumers – but can they also help transform the UK’s social housing? ISBA’s Mario Yiannacou has a nifty idea…
New research from Statista suggests that Twitter’s user growth is tapering off at an alarming rate, with year on year growth decreasing significantly over the last two years.
News UK has agreed a clips rights deal with Aviva Premiership Rugby, giving online subscribers to Sun+ and The Times access to post-match clip packages until June 2017.
In a statement issued last week, the Trust described the service as a “natural progression in a digital age.”
After a long-running battle between the two, the BBC and BSkyB have finally agreed that the BBC will no longer have to pay to put its channels on Sky’s pay-TV platform.
Despite all of Saturday’s bombastic noise and attention-grabbing visuals, the weekend’s most intense battle was to be fought on Sunday as the broadcasters rolled out their ratings juggernauts.
FT Group, which owns the Financial Times, saw profits rise 17% to £55 million as parent company Pearson struggled to cope with a declining US education market.