The deal means AdSmart will made available to parts of Johnston Press’ sales network, allowing medium sized businesses access to an advertising medium usually deemed out of bounds due to high costs and unnecessarily high reach.
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Havas Media Group has joined forces with GT Media to launch Havas Media Ireland, as the agency looks to strengthen its position in the Irish media landscape.
From 2015, BT, Sky, TalkTalk and Virgin Media will begin sending “educational letters” to customers that they believe are downloading programmes illegally.
Publicis Groupe customer engagement agency, Rosetta, has announced the appointment of Ariel Marciano as its new chief financial officer.
The mutual agreement has been blamed on “difficulties in completing the transaction within a reasonable timeframe,” although tax issues, regulatory problems and rumours of infighting have marred the plans from the start.
Thursday night saw BBC One’s latest observational documentary wrap up after four episodes and a hugely successful run, as the traffic wardens of Parking Mad (9pm) hung up their ticket-issuing tools for the last time.
Ad verification company Adloox has today announced a partnership with Group M’s mSix as it looks to improve ad viewability, combat fraud, and promote brand safety.
Worldwide video on-demand rentals (OTT and pay TV operator), electronic sell-through (EST), and DVD/Blu-ray disc sales are expected to grow 40% over the next five years from $30.6bn to over $43bn, according to ABI Research.
For the third consecutive year, the Channel 4 sales house exceeded its target of £1 billion, with advertising and sponsorship revenues up marginally from £844 million in 2012 to £846 million in 2013.
Wednesday night saw the return of everyone’s favourite rogue agent, bringing havoc to the streets of London.