Ten years ago some media bigwigs produced a book predicting what British TV would look like in 2014. Dusting down the pages this week, Raymond Snoddy notices some gaping holes, a few direct hits and a strange little surprise…
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A new study from FOX Broadcasting Company, Twitter and the Advertising Research Foundation reveals that the majority of those exposed to TV-related tweets are ‘highly likely’ to take action.
The platform will initially reach 175 million consumers each month across 23 countries on five continents – creating the largest network of its kind.
Publishers must overcome a catalogue of issues to reveal full cross-platform audience data, a leading researcher has said.
The projected growth for 2014 means the ‘Ebuzzing and Teads’ group is planning on going public on the NASDAQ in 2015.
Monday night saw recently-cancelled Silk’s (BBC One, 9pm) once-healthy audience continue to slowly erode as the legal drama struggled to keep up with ITV’s latest drama offering.
Research The Media’s Richard Marks argues that the recent UK launch of Google Chromecast and the fate of BBC Three are part of the future of television delivery, but he questions how quickly that future will arrive…
Media research should ditch paper questionnaires and move wholly online, according to Nick Hiddleston, Worldwide Research Director, ZenithOptimedia – but others argue the idea has “significant pitfalls”.
Crackle is to be shut down from 1 April 2014, just two years after its launch in 2012.
Building on AOL’s existing video offering, AOL On will provide both curated and original content in a short form version, made up of over 750,000 pieces of premium video.