Available on Sky’s platforms, the channel forms part of a wider four year partnership with Sky and is to become ITV’s biggest partnership with a platform operator.
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We’re obsessed with the weather, but UK marketers have been criticised for being slow to make the most of the surprising opportunities the local climate presents – but new technology and data is destined to change everything.
The study reveals that consumers no longer turn to magazine brands solely when they are looking to relax.
Tuesday night saw Emmerdale (ITV, 7pm) restart its campaign for ratings glory, after ending 2013’s race as the nation’s third favourite soap, despite having a stellar year.
On Data Privacy Day, new reports from GlobalWebIndex and Ipsos Mori highlight increasing concerns over consumer privacy and how data is used.
Research from Futuresource Consulting reveals that of the 225 million TVs shipped worldwide in 2013, 44% offered smart features and this figure is expected to rise to over 80% in the next three years.
The South Korean firm accounted for 31.3% of all smartphone sales in 2013 – almost more than double the share that Apple took.
Specific Media’s new targeting tool allows advertisers to accurately reach online users based on their TV viewing. Specific’s Gavin Johnson tells Newsline why the project means big things for advertisers.
Specific Media’s new tool – which fuses data from Nielsen and BARB – aims to join the dots between TV and online to allow for a “truly robust” cross-media campaign.
With the hoo-ha all but calmed down, last night saw residents help each other out of dire personal situations while waxing lyrical about the real benefits of the street – the lovely neighbourly vibe.