Speaking at the International Content Marketing Summit on Wednesday, the UK managing director of VICE told brands that authenticity is central to storytelling.
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The grand finale of Mystery Map (ITV) saw Mulder and Scully investigate ‘spooky’ footprints in Devon and a wild cat that terrorised Cornwall.
Unless trading desks can offer a more transparent approach to their work, advertisers are likely to remain distrustful, say experts speaking at MediaTel’s Automated Trading Debate on Tuesday.
Speaking to Newsline at MediaTel’s 2013 Automated Trading Debate, Videology’s Rhys McLachlan said it will be very difficult to “fight the rising tide” of automated trading, “irrespective of your media.”
The company now covers almost half of the subscribers at Virgin Media and a third at ONO.
This being EastEnders, there was only so much happiness to go around before the proverbial jellied eel hit the fan.
The news follows BT’s announcement that it has secured the exclusive rights to broadcast live Champions League and Europa League football matches, which previously belonged to ITV and Sky.
New research from the IAB reveals the biggest worry for mobile consumers is companies having access to the content of text messages and financial information rather than data used to serve ads.
Monday’s most popular TV action was brought to viewers by celebrities’ precious tears as the sixth episode of ITV’s reality show saw a few of the contestants grow tired of life in the jungle.
The MRG Media Research Conference 2013 is approaching, and this year it contains some excellent papers covering various elements affecting the Connected Consumer.