Overall, it is thought that 400 million hours will be spent shopping online in the UK this December, with the average consumer spending eight hours browsing, researching and buying.
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Over on BBC One Liz Bonnin was back for a second and final wedge of Animal Odd Couples, the show that spends an hour showing viewers images of bears hugging humans and other scenes you can file under ‘A Bit Wrong’.
The £36 million cash agreement marks a new landmark in the ongoing rivalry between Publicis and WPP.
Richard Dunmall joins Bauer Media UK from Naked Communications and will lead the sales teams for brands including Heat, Grazia and Magic.
Users will have access to 18 applications overall, with more being added next spring.
Speaking at the International Content Marketing Summit on Wednesday, the UK managing director of VICE told brands that authenticity is central to storytelling.
The grand finale of Mystery Map (ITV) saw Mulder and Scully investigate ‘spooky’ footprints in Devon and a wild cat that terrorised Cornwall.
Unless trading desks can offer a more transparent approach to their work, advertisers are likely to remain distrustful, say experts speaking at MediaTel’s Automated Trading Debate on Tuesday.
Speaking to Newsline at MediaTel’s 2013 Automated Trading Debate, Videology’s Rhys McLachlan said it will be very difficult to “fight the rising tide” of automated trading, “irrespective of your media.”
The company now covers almost half of the subscribers at Virgin Media and a third at ONO.