Hamish White, the man in charge of developing the Sun’s ‘Goals’ video app – which helped pave the way to placing the newsbrand’s content behind a paywall – has said that storytelling has been vital to its success.
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The BBC, Channel 4 and ITV have teamed together to establish a new service to make their catch-up TV services available as standard on smart TVs.
Speaking to Broadcast, Cheryl Taylor said that tablets and mobiles have become the first screen for children.
Speaking at MediaTel’s Video Upfronts on Thursday, popular YouTube video blogger Callux told Newsline his content channel could offer brands opportunities that traditional media cannot.
The additional data will show publishers’ total brand reach, in combination with the estimates for reading in print and on PC websites already published.
After a one-off episode in 2012, BBC One invited viewers back to the brutal and intense (no, not really) Pound Shop Wars (8pm), a new documentary series that continues to follow a family-run bargain store in sunny Wakefield.
BT will be the first pay-TV provider in the UK to offer movies to buy-to-keep as well as rent.
Google is to start periodically auditing YouTube videos in a bid to clamp down on “fraudulent views”.
As advertisers seek to move from ‘served’ to ‘viewable’ ad impressions, ABC has today launched a viewability certification programme to raise transparency on what viewability products do.
TalkTalk’s latest interim management statement reveals that the company added 175,000 TV customers in the third quarter, taking its total customer base to 732,000.