The agreement is to become the first time media planners will be able to examine how their clients’ TV advertising campaigns perform among the Mosaic lifestyle groups, and give further insight into programme profiles.
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Drawing on assumption and speculation, the confident drama decided that caution be dammed and pretty much filled in all the blanks that so many have spent decades pondering over.
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Claudine Collins, MD of MediaCom, will be sharing the stage with Torin Douglas and Raymond Snoddy at MediaTel’s The Year Ahead on January 15th, 2014.