More Industry News articles

Newsline has captured the thoughts of experts on the role of data and metrics in television advertising – and asks what the future has in store.

The most recent Orange Exposure research is a defining moment for m-commerce, says Unanimis’ Will King – and proves that mobile devices are now central to the way we shop.

5.4 million (down from the opening episode’s 7.4 million ) viewers watched as one of the Muskehounds had to face up to his past, netting a 22% share and a fittingly fun end to the weekend.

Freesat will become the only free TV platform or service to feature the BBC apps.

Speaking at the Advertising Association’s LEAD event on Thursday, John Cridland argued that for SMEs to further invest in advertising, small and medium-sized enterprises need to be treated more differently than they currently are.

Through correct integration, the IPA hopes that it will be possible to leverage further insights.

The final quarter of 2013 saw BT contribute 60% of net additions to the UK broadband market, while reaching record numbers for fibre take-up.

The Silent Witness (BBC One, 9pm) gang snapped on their latex gloves, perfected the super serious expression that comes with the job and headed off for one last case.

The cost of multi-platform audience measurement could act as a barrier for advertisers and agencies if it outweighs the potential benefit derived, industry has heard.

Nintendo sold just 2.4 million Wii U consoles in the nine months ending 31 December – far below projected sales for the Japanese entertainment company.