Second screening has made a key feature of smart TVs largely redundant before they’ve even begun to be understood, says Research the Media’s Richard Marks.
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Despite advertising stimulating competition, innovation and expansion, only 30% of UK SMEs make any investment, according to a new report from the Advertising Association and Deloitte.
Last night mercifully saw Channel 5’s carnival of desperation and shamelessness finally wrap up, five days over schedule and with a newly crowned winner.
Experts representing broadcasters, researchers and agencies have told advertisers they should not simply chase ‘likes’ or measure the volume of tweets, but rather leverage the data and insights they reveal about audiences.
Available on Sky’s platforms, the channel forms part of a wider four year partnership with Sky and is to become ITV’s biggest partnership with a platform operator.
We’re obsessed with the weather, but UK marketers have been criticised for being slow to make the most of the surprising opportunities the local climate presents – but new technology and data is destined to change everything.
The study reveals that consumers no longer turn to magazine brands solely when they are looking to relax.
Tuesday night saw Emmerdale (ITV, 7pm) restart its campaign for ratings glory, after ending 2013’s race as the nation’s third favourite soap, despite having a stellar year.
On Data Privacy Day, new reports from GlobalWebIndex and Ipsos Mori highlight increasing concerns over consumer privacy and how data is used.
Research from Futuresource Consulting reveals that of the 225 million TVs shipped worldwide in 2013, 44% offered smart features and this figure is expected to rise to over 80% in the next three years.