Through the co-creation of bespoke ideas, content and products, the platform will attempt to increase awareness of sustainability issues, and ultimately encourage people to live more sustainable lives.
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The largest and second-largest US cable operators will merge in a deal worth over $45 billion.
Virgin Media’s TiVo box made its debut in December 2010.
Expected to appeal to a younger, female audience, ITVBe will become the exclusive home of ITV’s The Only Way is Essex, as well as featuring acquired content, including US Real Housewives.
Let’s assume for a moment, writes Raymond Snoddy, that Lord Grade’s plans for the BBC and Channel 4 are serious ideas rather than jolly wheezes dreamt up over a bottle of claret, and try to envisage some of the consequences…
A new report from MEF has revealed a strong correlation between the number of screens used and purchase intent.
The out-of-home media owner has launched a new poster network across colleges and higher education institutions nationwide to target 16-19 year olds.
The Connected 100 global survey has been conducted in order to examine the changing trends in the connected entertainment ecosystem and better develop strategies to profit from internet TV.
Market fragmentation, a lack of transparency and poor quality inventory for online video is costing advertisers, experts warn – with complacency – from both advertisers and media agencies – compounding the situation.
The partnership aims to offer a real-time audience metric designed to help brand marketers easily measure campaigns across screens.