Fifty percent of device screen time is spent on entertainment such as playing games, reading books, watching live TV or listening to music/radio, according to a recent survey by Gartner.
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The media world has always been a promiscuous place, but what do we make of the new relationship between Virgin and Netflix? The Media Native – aka David Brennan – assesses the impact for the pay-TV market.
Ads that run across a single media brand are deemed to be stronger than those that run across varied content, according to a new study carried out by Heat magazine and Neuro Insight.
The new seven inch tablet device is set to hit the shelves at £119 at the end of this month, with 16GB of storage, front and rear facing cameras and WiFi.
It’s been a very successful few days for commercial broadcaster ITV, as its latest raft of reality contests and returning dramas had enough to overshadow similar BBC offerings.
Netflix, the popular home of House of Cards and Breaking Bad, has cornered 38% of the US video streaming market, up 7% since 2012.
Despite an absence of a FIFA World Cup or an Olympics Games, viewers “remained gripped by TV shows”, with over 14 million Brits watching the Wimbledon Final, 13 million French viewers watching the Tour de France, and 26 million Germans watching the election debate between Chancellor Angela Merkel and Peer Steinbruck.
John Lloyd, the founder of TV quiz show QI, has teamed up with Newsworks and designers Tappin Gofton to create an advertising campaign for newspapers in the digital age.
As if there was any doubt, the past two days have seen the UK’s premium ‘talent’ show lord it up all over Saturday and Sunday’s TV schedule, as The X Factor’s success overshadowed all of the competition.
Pinterest, the pinboard-style photo-sharing website, has announced that it will help monetise the platform with promoted pins – and wants user feedback to ensure they work for the community.