Google is to start periodically auditing YouTube videos in a bid to clamp down on “fraudulent views”.
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As advertisers seek to move from ‘served’ to ‘viewable’ ad impressions, ABC has today launched a viewability certification programme to raise transparency on what viewability products do.
TalkTalk’s latest interim management statement reveals that the company added 175,000 TV customers in the third quarter, taking its total customer base to 732,000.
Greg Grimmer is to join the panel for MediaTel’s second annual Connected Consumer Awards, celebrating those pioneering new advertising and other commercial opportunities powered by innovation.
Brands are set to act more like publishers and media owners as the drive to produce branded content naturally evolves, according to Unilever’s Hamish Priest.
Channel 4’s database of unique registered viewers includes one in two of all 16-24 year olds in the UK.
Just one day after being narrowly beaten by rival soap Emmerdale, Tuesday night saw EastEnders rise from the ashes of defeat, brush itself off and pull the day’s biggest audience into its vortex of entertaining misery.
Digital State: How the Internet is Changing Everything, for which two Newsline columnists have contributed, has been nominated for Marketing Book of the Year.
Facebook turns 10 today, and while nobody was using the social media platform on their Nokia 3310s back in 2004, last year mobile accounted for more than half of the social network’s ad revenue.
The Big Benefits Row featured intellectual luminaries such as Matthew Wright and the ever-lovely Kate Hopkins, just to prove to the nation that Channel 5 can ‘do’ debate.