More Industry News articles

Forever Sports will be available to buy for £2 from Tuesday, and is to become the biggest new paid-for men’s magazine launch since 2004.

In our new multi-screen world, TV remains unseated from its advertising throne – in part because brand marketers are struggling to find the right strategies to reach the new “connected consumer”, industry heard on Wednesday.

A new study from Google reveals that 32% of Brits make a purchase every month on their mobile.

Thursday brought a suspiciously quiet night for UK television audiences, with the biggest show of the day being watched by less than 6 million people.

Three out of the four big pay TV suppliers in the UK are neglecting to provide enough innovation to develop addressable advertising systems, an industry expert has warned.

“The Connies”, back for their second year, saw Carat dominate the proceedings for its work on Very.co.uk – taking both the Grand Prix prize as well as the trophy for the Most Creative Campaign.

At the annual Connected Consumer Conference on Wednesday, industry was told that the reality of TV consumption is not online, but in live broadcasting.

Owners of the new range of Panasonic VIERA TVs will be able to use Freetime to roll back their TV guide for the past seven days, access all the main on-demand services and receive daily programme recommendations.

Among the first titles available for purchase will be American Hustle, with The Amazing Spiderman, 21 Jump Street and Breaking Bad set to follow in the coming weeks.

Blogging for Newsline from SXSW 2014 in Austin, Texas, Mindshare UK’s George Wiscombe explains why Bitcoin is generating so much buzz at this year’s festival – and what it could mean for the connected consumer of the future.