Based on data received from 57 markets around the world, Carat’s data shows continued positive momentum for global advertising expenditure in 2013 and 2014.
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While consumers are both cord-cutting and thinning their pay-TV services, an equally large threat is presenting itself, according to Digitalsmiths: ‘cord-cheating’ – with major revenue impacts.
Netflix, home to House of Cards, Arrested Development and Breaking Bad, has signed a deal to see it offered on a pay-TV platform for the first time.
49% of 18-24 year-olds living at home with their parents said that they felt ‘highly inclined’ to sign up for an online subscription video service once they move out on their own, compared to 31% that said they would sign up for a traditional pay-TV service.
‘The Grid’ has been developed in response to consultation with agencies and brand owners who expressed a need to expand premium full-motion campaigns into key city centre environments.
There is no indication from Instagram’s director of business operations on what form the advertising might take, however indications point towards search ads, or ads in the app’s “Discover” section.
ITV4 has been home to the Tour De France for UK viewers since 2002 and under the new agreement the channel’s coverage will continue until the end of the decade.
Kevin Spacey hit the nail on the head when he said on-demand platforms will continue to be embraced by broadcasters and audiences – but the industry must not lose sight of the traditional viewing model says Julie Parmenter, MD at TV post production house, Molinare.
In one year, Apple’s share of mobile web usage has fallen 10%, while rival Android has seen usage climb as the gap between the two rapidly closes.
The global pay-TV market added 23 million new subscribers in the first half of 2013, and is expected to reach 895 million by the end of the year.