Any page in the print edition that has a Blippar ‘B’ logo will become interactive when used with the Blippar app, allowing readers to buy products or watch short videos.
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As retailers enter the tablet market with increasingly cheaper, own-brand devices, Dominic Mills asks what – or who – is coming next, and whether there’s logic to other non-retailer brands doing the same…
T’would seem Ladies like to court controversy – the very modern goings on attracted a impressive 35% share and generated 14,600 tweets.
Mozilla has released an add-on for Firefox that reveals online data tracking, allowing users to see who exactly is tracking their movements on the web.
The one-time ad is designed to give users a sense for the look and feel of the ads they will see – distinguishable from standard users photos by putting the word ‘Sponsored’ where the time stamp normally would be.
Wild joins Quantcast from OMD, where she managed the digital performance department, working with clients such as Vodafone and EasyJet.