A combination of original programming and price is driving the rapid adoption of Netflix, according to analyst Richard Greenfield.
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After a rough few week EastEnders (BBC One, 7pm) gathered its strength back and pulled itself past its Yorkshire rival.
The Sun on Sunday, which last weekend underwent a name change and gained a new editor, is to raise its cover price by 10p.
It’s been suggested that separate broadcaster players such as 4OD and iPlayer may soon become surplus to requirements – that viewers will want ‘one stop shops’ for catch up and VOD. Research the Media’s Richard Marks argues the case for a hybrid future, where broadcasters have not totally surrendered control over the means of their own distribution.
In the current market place, there are no comprehensive standards to which media owners and measurement providers alike have to adhere when publishing view on Demand data, says Joe Lewis, project director at BARB. So what do we do to ensure we get it?
BBC Worldwide and Kelsey Media have agreed a magazine licensing deal that will see the launch of the first BBC Antiques Roadshow Magazine next spring.
Andy Brown will take up the role of CEO of Kantar Media with immediate effect, taking overall charge of its portfolio of media and advertising measurement & analysis services.
This week’s slice of the comfortable and familiar netted a 32% share and beat EastEnders for a third week in a row, in a race to be the third most watched show of the day.
From today, ITV’s interactive VoD ad format, Ad Explore, is to be updated for ITV Player audiences, with the new format launching with Thinkbox’s ‘Harvey and Rabbit’ campaign.
In the rapidly evolving world of TV technology, Thinkbox has to be seen to lead if it is to be credible says Dominic Mills. So how has the marketing body for commercial television fared with its latest campaign?
