The deal will give GfK’s clients access to Genius Digital’s data capture and collection technology, which will be fed into GfK’s own audience measurement services for TV, digital and mobile.
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8 million viewers watched as the prodigal son failed to materialise, securing a midweek downer for an audience share of 38%.
‘Videolab’ will offer clients a specialist consultancy service designed to help them develop a “sustainable video content strategy”, that is more “relevant, compelling and authentic.”
E-retail is set to grow by almost 50% over the next five years, with one pound in every seven spent on retail to be made online, according to new research from Verdict.
Renowned media journalist Torin Douglas and ISBA’s Bob Wootton join Newsline’s outstanding columnist line-up, as the platform relaunches with a new look and improved functionality.
September looked to be a bad month for competing OTT VOD services Netflix and LOVEFiLM, with both properties dropping two places.
NME is to start charging for access to some online articles, though the publisher has insisted that there are no plans to introduce a full paywall to the site.
Last night BBC One hesitantly entered a brand new era with its long-running triumph New Tricks (9pm), as yet another familiar face disappeared from the successful line up.
Ofcom is inviting applications for licences to run local TV channels in eleven further locations across the UK, including Barnstable, Gloucester, Guildford and Reading.
Fifty percent of device screen time is spent on entertainment such as playing games, reading books, watching live TV or listening to music/radio, according to a recent survey by Gartner.