The Q4 2013 Bellwether Report, published today, reveals a strong upwards revision to marketing budgets, marking the fifth quarter of consecutive growth and the second-highest rate of growth in the survey’s history.
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Ahead of the CES debrief next week, Newsline hears from Videology’s Rhys McLachlan as he shares his thoughts on the biggest themes from this year’s gadget-fest. Prepare to pay homage at the feet of the TV gods…
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As well as tablets and games consoles, internet connected TVs offering access to blinkbox showed strong growth,
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Between one million and 1.5 million UK homes will subscribe to two or more pay-TV providers by the middle of 2014, according to Deloitte.
Through the private marketplace, Guardian News & Media will sell video inventory programmatically to selected trading desks and agencies.
BBC1’s Sherlock has broken a record for timeshift viewing, but Richard Marks of Research the Media argues that, as digital TV reaches maturity, growth in timeshifted and VOD viewing may actually be slowing.
Whether its harmless pandering to pent-up nation or inciting hatred, the show is working a treat for Channel 4.