By 2020, it is predicted that almost half of all video viewing will happen outside of a legacy pay TV service or a television set, and will instead be via an app or application dedicated to a specific video service.
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Digital cable on-demand TV revenues are forecast to rise by 41 billion between in the next six years to reach $2.77 billion, while satellite on-demand TV revenues are expected to grow to $1.79 billion.
Pay TV revenues were up 28.5% in 2012 compared with 2008 figures, with cable generating the highest revenues by platform – $87 billion.
‘Descartes’ has been designed to find the optimal mix between reserved and non-reserved media ‘to drive optimal efficiency’ across computer, tablet and mobile devices for brand advertisers.
Perhaps due to the weather, Thursday’s soaps were dealt a harsh blow by the God of popularity. The first episode of Emmerdale brought in a surprisingly small audience of 5.4 million viewers and – unusually for a double bill – the second visit to the Dales upped the ante with 5.5 million viewers and a 29% share.
From MySpace to Friends Reunited, why do so many media giants fail completely when they buy up social media companies? Media Native’s David Brennan has done his homework and now has the answer…
Sky walk away with the some of the biggest stories of the opening weekend and will show 43 live Premier League matches by 1 December compared with BT’s 12.
The latest IPA Bellwether survey, published today, shows a sharp upward revision in marketing budgets in Q2 2013 – the highest rise in almost six years.
Matches will be available for 53 countries across Europe and Latin America for free and streamed live via the ECB’s YouTube channel.
Last night’s midweek television saw the final five hopefuls of The Apprentice (BBC One, 9pm) face the ultimate challenge so far as they were tasked with not having some kind of mental breakdown on camera.