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YuMe has unveiled a new “multi-screen targeting” technology that aims to help brand advertisers reach all members of the home via video advertising.

In time for the return of a new series next week, E4’s Made in Chelsea has launched a new gaming app for iPhone and iPad, available from today.

Ian Priest, the president of the IPA, has called for a rethink of the pitching process as he addressed advertisers and clients at the first ‘Adaptathon’ at Altitude London on Thursday.

Wednesday night saw both flagship BBC channels tick a box off the broadcaster’s remit as they ushered in a late evening of pure and unabashed patriotism in order to prop up the population with a warm fuzzy feeling.

Newspapers have to do a better job to sell their story and proposition to agencies, an audience at MediaTel’s The Future of National Newspapers conference was told last week.

By 2017, eMarketer estimates that more than half of the UK population will use a tablet device regularly.

The implementation of the ABC Spiders & Robots List is expected to be a key step to prevent non-human traffic being counted in web analytics.

Although only 6.8 million viewers tuned in for Tuesday’s fun festivities on EastEnders, it proved enough to defeat solitary soap rival Emmerdale (ITV, 7pm) along with any of the 9pm offerings.

Following the launch of weekly magazine editions for both the iPad and Blackberry Z10 smartphone, Grazia will introduce a new ‘shop-able’ magazine app for the iPhone.

New channels include GOLD, Discovery, E! and Sky News, available at no extra cost.