The Digital Trading Standards Group releases guidelines to ensure online display advertising is less likely to be associated with inappropriate or illegal content.
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It looks set to be a strong Christmas for lower-cost tablets from brands such as Tesco, Argos and Carphone Warehouse, with 17% of hopeful recipients expecting to receive Tesco’s Hudle.
Monday’s evening schedule brought viewers a litter of prime time finales with BBC One’s recently axed Ripper Street (9pm) leading the way.
Reporting to Evelyn Webster, executive vice president of Time Inc., Marcus succeeds Sylvia Auton who retired in May after 36 years with the company.
Deep analysis of desktop and tablet traffic across InSkin Media’s premium UK network confirms that high click-through-rates on optimised tablet advertising formats are genuine.
Ooyala’s Q3 2013 Global Video Index shows that as more premium, long-form content becomes available online, consumers are increasingly turning to mobile phones and tablets as first screen devices.
Responding to the problem of online ad ‘viewability’ Google has said that it will now begin charging advertisers only for ads that are seen.
Bauer Media has announced that Catherine Gort has been appointed marketing director for its Place Portfolio, Northern England and Scotland, with immediate effect.
The agreement is to become the first time media planners will be able to examine how their clients’ TV advertising campaigns perform among the Mosaic lifestyle groups, and give further insight into programme profiles.
This week saw the Media Research Group’s annual conference take place, pulling together the best research the industry has seen over the past twelve months into one packed day.