BT has today announced a new five year contract to provide ITV with a state-of-the-art digital broadcast network across the UK – enabling them to transfer large amounts of data and uncompressed HD video between sites, at speeds of up to 10Gbits each second.
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As new services realise they can make money out of the long tail and established brands look to enter the market, fragmentation, driven by consumer choice, will increase further – and business models will have to change says GfK’s Ryan Garner.
Grabyo will enable viewers to legally take a clip of the previous 20 seconds of a show and then share it in real time across multiple platforms, including Facebook and Twitter.
There’s more than one way to ‘skin the cat’ in rich media production – but in a world of digital specialisms, being able to focus on core activity is an approach that a growing number of businesses are embracing says Theorem’s MD Europe, Marcus Harding.
New VisualDNA platform analyses site traffic and matches it to a database of millions of ‘quizzed users’, ultimately building a ‘richly detailed’ profile of who is visiting a website and the motivation behind it.
Nielsen’s Cross-Platform Campaign Ratings service is already beginning trials with brands and agencies to measure combined TV and online ad performance.
A brand new series from ITV managed to capture the biggest audience in last night’s 9pm slot, proving that an hour of famous people crying always translates to TV gold.
Launching next month, shows will include Russell Howard’s Good News, Dara O Briain: School of Hard Sums and Ross Noble’s Freewheeling.
A ‘critical appointment’ – director general Tony Hall said that he was excited by Moore’s ideas and vision, which have a ‘boldness’ and ‘originality’ that is what the corporation should offer.
In a statement released on Monday, the company said the rebrand follows changes of governance and personnel that have taken place “to address the problems of the recent past.”