The guidance, which follows the 1987 Pliatzky recommendations on the production of TV ads, will take individuals through the process of producing interactive work – from the initial brief to maintenance of the finished project.
More Industry News articles
The social network is nearing a deal with payments start-up Stripe to help it accept credit card payments from its users, according to reports.
The findings come at the start of a year when “crucial decisions” about the future of free-to-air TV will be made by policy makers in the UK and EU,
Monday night saw ardent and bereaved soap fans come together on ITV as a vigil was held for one of soap land’s most enduringly popular characters.
To coincide with the start of the BBC’s World War One season the broadcaster has launched a range of new digital content under a new brand called BBC iWonder.
A new study from ZenithOptimedia predicts the emergence of individual content producers and publishers over the next quarter of a century.
If Saturday’s showy content was a bit hollow, Sunday evening provided a barrage of scripted drama with the return of feverishly anticipated Call the Midwife (BBC One, 9pm) leading the way.
In his latest Mobile Fix, Simon Andrews, founder of Addictive!, takes a look at recent developments at tech-giant Google, and considers how brands might use creative to make ad budgets go that little bit further…
The Lebedevs have reportedly been looking to get rid of the paper and its sister titles for some time.
New research from iStrategyLabs reveals that between January 2011 and January 2014, the number of 13-17 year olds in the US that use Facebook has dropped by over three million.
