Following consultation with a forum of industry leaders AA/Warc has made three changes to its reporting practice as total adspend continues to grow.
27 May 2026 | Charli West
The report ‘Go Big or Go Home’ suggests the industry is too focused on efficiency at the cost of effectiveness, which ultimately damages profits.
22 May 2026 | Charli West
The latest IPA Bellwether reported a net balance of 4.5% of firms upwardly revising their media budgets in Q1, driven by growth in online and video advertising.
The Active Ad Monitoring system processed 60m ads in 2025 and was the source of 68 formal rulings, equivalent to nearly one-quarter (23%) of all published rulings delivered by the regulator.
Publicis Media led both of Comvergence’s total and net new business global rankings last year, generating $10bn in new client billings.
Consumer magazines generally registered strong digital growth from low bases in 2025 while print circulations almost universally declined, creating a mixed picture for a magazine industry in flux.
The latest Expenditure Report betrays a polarised growth picture for the industry, with search and online display formats accounting for 83% of total adspend.
Welcome to The Brief for Friday 19 December, The Media Leader’s round-up of media news.
WPP Media’s global president of business intelligence returns to talk through its latest adspend forecast, downside economic risks, and how AI is driving growth opportunities.
There will be lots of key research coming out in 2026, The Media Leader asks research experts what they are most looking forward to.
There has been plenty of invaluable research published this year, The Media Leader reached out to the research community to for their top picks.