More Media Business articles

As the management consultants diversify to span most media agency services and beyond, things get very murky, writes Bob Wootton.

Reach’s study, The Empathy Delusion, is serious and thought-provoking – but paints a view of adland that does not accord with Dominic Mills’ experience.

WPP has today confirmed plans to sell a 60% stake in its data and insights consultancy, Kantar, to private equity firm Bain Capital.

Monzo, the mobile-only bank, has said it has such highly engaged customers, it could march them on the streets to make banking better.

Wavemaker has been without a CEO since December, when Castree was promoted to CEO of GroupM in North America.

Industry experts weigh in on the findings of Zenith’s latest adspend forecasts.

While internet advertising is set to reach 52% of adspend in 2021, growth is projected to slow to just 9%.

Proximity London has hired Ronnie Crosbie to lead its planning department as head of strategic planning.

It’s attracted some big names, but there are still many unanswered questions about adland’s latest move to clean up the online world, writes Leena Vara-Patel.

In an open letter to the out-of-home sector this week, a group of advertisers went public with a series of concerns about its future. Here’s why, and what the industry said in response.