Exploiting the subtle psychological quirks that define human behaviour can make office workers act much more sustainably, writes William Hanmer-Lloyd.
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As yet another publisher alliance launches in Germany, Liam Reynolds looks at whether the appetite for collaboration is here to stay.
UK advertising is forecast to increase to £21.8bn in 2019, however, the rate of growth has slowed and is predicted to reach 6.1% for 2019, down from 7.8% in 2018.
The new IPA president tells Michaela Jefferson about his bold new agenda – and what he thinks about consultancies, diversity, tech and the duopoly.
Scaffardi has over 15 years’ experience across sales, strategy, management and marketing, working with both international and regional clients in the media and advertising sector.
Craig Burgess examines how the BBC and ITV can make its new streaming service a success in a very crowded market.
OMG’s marketing agency Hearts & Science has hired Carlos Fitzpatrick and Sonia Cunningham, as executive planning director and head of AV, respectively.
Ray Snoddy looks at how many of the leading candidates for Prime Minister have complicated and deep rooted relationships with the national press.
A different way of thinking about the duopoly’s dominance will be music to the ears for many in adland, writes Dominic Mills. Plus: lunatic acquisitions, and a job title not as daft as it sounds.
MacCallum is currently UK chief executive at WPP’s M/SIX, and he replaces Stuart Taylor, who retires next month.