Commercial TV’s CRR has protected advertisers to the tune of several billion pounds – but the market has changed, and so too must the regulation. By Bob Wootton.
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As economies stagnate and advertising’s standing hits a low ebb, there has never been a better time for adland to solve its problems together.
The BBC has confirmed plans to scrap free TV licences for people aged over 75, claiming that shouldering the costs of the scheme would have resulted in “unprecedented closures of services”.
A 2016 study examining the way US media buying deals were conducted revealed a culture in which “non-transparent” business practices were the norm. Three years on, experts discuss what has changed, and what still needs to be done.
MediaCom Worldwide chairman and chief executive Stephen Allan welcomes the launch of the local media’s new cross platform audience currency.
Dentsu Aegis has announced that it is merging four of its agency brands into one for the UK market, to be led by Fetch UK CEO Patrick Affleck.
As Amazon draws criticism for hosting a documentary about unproven cancer cures, Ray Snoddy asks why we must live in a world with such haphazard editorial quality controls.
He replaces Dan Brooke, formerly chief marketing & communications officer at Channel 4, who left the company after eight years in December.
A record number of SME advertisers and a strong online retail market are together driving growth in UK online advertising, according to the latest Advertising Pays report.
Adtech company Quantcast has appointed Matthias Matthiesen as senior privacy counsel to bolster its legal and corporate development team.