Editor’s blog // @David_Pidgeon It’s like finding out your friends have been in a secret relationship – and now they’re ready to tell the world.About a year ago, a group of researchers from the UK’s media and advertising trade bodies started meeting together as an informal group. They were inspired by their equivalents in the… Continue reading Qualitatsinitiative Werbeforschung!
Showing 1331-1340 of 7,375
More Media Business articles
Mediatel News presents a range of industry voices sharing their views on what they learned from Cologne’s annual digital marketing event.
Inspired by their German counterparts, the UK’s media and advertising trade bodies have embraced a new spirit of collaboration. On behalf of the whole group, Denise Turner and Tim Elkington explain why.
An opportunity open to anyone with a curious mind – but will prove to be particularly valuable for junior employees who don’t have access to training programs within their companies.
Pop culture plays an important part in triggering nostalgia and a connection in your memory so deep and special that you are moved to a previous version of yourself. So how should brands exploit it?
The UK publishing industry operates a dual system that measures both audience reach and sales – is it time for a change? By Raymond Snoddy.
Billings issued by the rapidly growing marketing business – which continues to make acquisitions as it seeks scale – reached £184.23m with full year billings for 2018 standing at £59m.
Newsworks, the marketing body for the news publishing sector, has named Rupert Smith as director of communications, a newly created role.
After more than three decades, women’s lifestyle magazine Marie Claire is to cease print operations in the UK, moving solely online.
Our industry is full of brilliant and creative people. Let’s support their wellbeing and help them and adland as a whole.