Channel 4 beats BSkyB and Channel 5 to sign an exclusive, three-year deal to partner for TV ad sales on three BT Sport channels.
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CBS Outdoor, one of the UK’s leading outdoor media companies, has questioned whether London advertising should be up-weighted to match the vast economic differences between the capital and the rest of the country.
CBS Outdoor, in association with MediaTel, is holding the ‘All Eyes on London’ event on Friday 26th April at London’s Living Room at City Hall, and will give insight into the UK’s prosperous capital city and the effects that it has – and will continue to have – on both the media and the advertising industry.
Simon Fox, chief executive of Trinity Mirror has said that his publishing group will not place any of its content behind a paywall, choosing instead to expand the reach and quality of his publications, as Lord Rothermere, chairman of DMGT, has said that the MailOnline will also remain free, but the media wing of his business is experimenting with ‘freemium’ models with the launch of Daily Mail Plus.
The Guardian has today launched a new digital platform that will allow readers to contribute to live news and other content in a bid to build upon its “open journalism” publishing drive.
Guardian Media & News and Faber and Faber will be joining forces to offer a unique publishing opportunity built upon “independence, innovation and quality” in a bid to supplement decreasing ad revenues that print is struggling to sustain.
After 37 years at the company, Sylvia Auton has announced her retirement as CEO of IPC Media and will step down this coming May.
MediaTel is launching a brand new event at the end of this month, covering the rapidly growing online video market, which was valued at £70 million last year.
Last week, nine months since Dentsu and Aegis tied the knot, the pair can get down to consummating their marriage – but what will the new partnership mean for the two industry giants? Dominic Mills investigates as the joyful couple embark on their new life together…
Lloyd Embley, editor of the Mirror titles, and Benedict Brogan, the Daily Telegraph’s deputy editor, were interviewed in front of a packed audience at ISBA’s 2013 conference on Wednesday to discuss the evolving business models of newsbrands in a digital age.
