The deal means AdSmart will made available to parts of Johnston Press’ sales network, allowing medium sized businesses access to an advertising medium usually deemed out of bounds due to high costs and unnecessarily high reach.
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The mutual agreement has been blamed on “difficulties in completing the transaction within a reasonable timeframe,” although tax issues, regulatory problems and rumours of infighting have marred the plans from the start.
BT’s investment in fibre optic saw 1.3 million more premises taking fibre this year, almost doubling the number of homes and businesses now connected, as it reports strong financial results.
China’s national state television company and the main search engine in the region have entered ZenithOptimedia’s top thirty global media owners, the first time any company from China has done so.
The POG merger was originally trumpeted as a logical sharing of cultural values but it now looks as though the whole deal is predicated on tax – and that is really not a good place to start, writes Dominic Mills.
As Google, Apple, Facebook and Amazon all report earnings, Simon Andrews, founder of Addictive!, takes a look at how the tech giants are shaping the market – and what marketers need to watch out for.
The social media giant saw mobile advertising revenue leap 30% over the last 12 months, representing around 59% of total ad revenue for the first quarter of 2014.
David Moyes’ sacking as manager of Manchester United demonstrates the power of the press, writes Raymond Snoddy – and particularly the potency of social media in a new era of impatience.
The latest Bellwether Report reveals the largest single upwards revision to marketing budgets in 14 years. Here, Newsline presents industry analysis on the findings – with views from Zenith, Carat, Vizeum and ZAK Media Group.
Despite reports earlier this week that Discovery Communications, in partnership with BSkyB, had made a deal to buy the UK’s Channel 5, fresh reports today say the US firm has dropped out of the bidding process altogether.