The Q4 2013 Bellwether Report, published today, reveals a strong upwards revision to marketing budgets, marking the fifth quarter of consecutive growth and the second-highest rate of growth in the survey’s history.
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ITV’s submission to the Culture, Media and Sport Select Committee argues for top-slicing the licence fee, but the document reveals flashes of the blade, says Raymond Snoddy – and some bare-faced cheek.
Torin Douglas speaks with Dominic Grounsell, marketing director of RSA’s MORE TH>N, about the advertising power of Facebook for the insurance brand, big data scepticism and how clients should work closer with media owners.
New figures from the Advertising Association and Warc show highest year on year growth for three years is fueling optimism.
European Commision grants unconditional clearance for merger to form the Publicis Omnicom Group.
The global CEO will be leaving the company to become co-founder and CEO of a new tech start-up – and will be replaced by Yannick Bolloré, the 33-year-old son of the network’s controlling shareholder.
As tablet sales sky rocket, what are the implications for publishers that started life in print media? Raymond Snoddy looks at the path to a truly workable print-online strategy.
Greg Grimmer predicts the key things in media that definitely will happen in 2014, as well as some more interesting – and slightly off the radar – ideas that could have big implications for the sector.
A year after the launch of Local World, David Montgomery’s regional news publishing business, the company has revealed that it has almost doubled its online traffic to more than 14 million monthly users.
The Times has today increased its cover price to £1.20 with the Guardian to follow suit and up its weekday price by 20p from next Monday to £1.60.
