The chairman of the Association of Online Publishers, John Barnes, has said that a “consumer contract” should be produced to rebuild public trust in the wake of ongoing personal data controversies.
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Ian Priest, the president of the IPA, has called for a rethink of the pitching process as he addressed advertisers and clients at the first ‘Adaptathon’ at Altitude London on Thursday.
Speaking at MediaTel’s Future of National Newspapers event, former editor of the Independent, Chris Blackhurst, issued stark warnings about business models, investigative journalism and the future of content.
Andy Brown will take up the role of CEO of Kantar Media with immediate effect, taking overall charge of its portfolio of media and advertising measurement & analysis services.
Twitter has announced – via a tweet – that it plans to join the stock market in what will undoubtedly be the most anticipated flotation since Facebook’s last year.
Netflix, home to House of Cards, Arrested Development and Breaking Bad, has signed a deal to see it offered on a pay-TV platform for the first time.
There is no indication from Instagram’s director of business operations on what form the advertising might take, however indications point towards search ads, or ads in the app’s “Discover” section.
ITV has today reported that TV ad revenue for the first half of the year was down 3%, but the company expects a good third quarter with an anticipated 9% boost as total revenues increase by £30 million.
As Omnicom and Publicis announce a merger that will create the world’s largest marketing and advertising powerhouse, Dominic Mills asks why neither party seems to be able to provide a decent rationale for such a move – and concludes other forces are at work…
As the latest IPA Bellwether survey shows a sharp upward revision in marketing budgets in Q2 2013, Newsline has captured reaction from across the industry, including opinion from adconnection, WAA, Jaywing, MEC and Geometry Global.